MMA Payout has learned that The Ultimate Fighter earned a 1.3 hh rating for last Wednesday’s episode. It received a 1.71 rating in M18-49, a 1.90 in M18-34, and a 2.3 in M25-34. The episode which included an appearance by Mike Tyson had an average audience of 1.8 million viewers. The quarter hours/hh ratings are […]
UFC
The State of the UFC Address
There’s a lot of misinformation circulating around the MMA community in regards to the state of the UFC, so I’d like to provide a little payout perspective on the hot button issues that currently have some folks troubled. UFC TV Ratings and PPV Buyrates Simply put: the PPV buyrates are up and the TV ratings […]
Rightful Termination? Mitrione publicly fires agent Malki Kawa
Donald Trump, Vince McMahon and Matt Mitrione. All three have publicly fired people. In his post-fight interview with Joe Rogan at UFC 119, Mitrione fired his agent, Malki Kawa. Even after he had time to cool off, Mitrione affirmed that the firing was real. In a backstage interview with MMA Fighting, Mitrione further explained the […]
Sing and Dance with GSP: St. Pierre appears on zany variety show in the Philippines
As part of its UFC promotional tour in the Philippines, Georges St. Pierre appeared on an episode of Showtime, a popular music/variety show on Filipino television. Watching the video is…interesting. Payout Perspective: Although the appearance looked awkward, very awkward, GSP did a great job in trying to play along with the cast. According to Rafe Bartholomew, an […]
UFC 119 Prelims score high of 1.36 million viewers
MMA Payout has learned that ratings for the UFC 119 Prelims airing live on SpikeTV were up garnering a high of 1.36 million viewers. The Sept. 25th broadcast competed with Saturday night college football for viewership. The prelims earned a household rating of 1.2 in the M18-49 demographic and 1.3 in the M18-34 category. The […]