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UFC

Heavy.com introduces Fight Day Live

March 23, 2011 by Jason Cruz 3 Comments

Heavy.com has produced a pre-event UFC show that will air prior to all UFC PPVs. In collaboration with the UFC, Fight Day Live aspires to be the ESPN College Gameday prior to UFC PPVs. The next pre-show will occur an hour before the first Facebook prelim fight at UFC 129. Via Crunchgear.com: Heavy.com’s Fight Day Live […]

Filed Under: UFC

UFC to gain during NFL lockout?

March 23, 2011 by Jason Cruz 1 Comment

A recent op-ed on CBSNews.com believes that the UFC will be able to gain mainstream acceptance as the NFL muddles in labor uncertainty. It also takes aim at lawmakers that don’t see the sport as a source of revenue for a stumbling economy. Via CBSNews.com: The UFC may appear like an upstart against the NFL […]

Filed Under: regulation, UFC

Pettis signs sponsorship deal with Toyo Tires

March 22, 2011 by Jason Cruz 2 Comments

Toyo Tires, U.S.A. announced the signing of Anthony “Showtime” Pettis as a sponsor. Pettis will face Clay Guida in June in his UFC debut. Via Toyo Tires press release: Toyo Tire U.S.A. Corp. announces the sponsorship of UFC® Lightweight fighter, Anthony “Showtime” Pettis as a Team Toyo® Athlete for 2011. “We are excited to have […]

Filed Under: sponsorships, UFC

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Jon Jones to appear on The Tonight Show Thursday

March 21, 2011 by Jason Cruz 1 Comment

It was announced via Dana White’s twitter account that Jon Jones will be a guest on The Tonight Show with Jay Leno. It will mark the first time that a UFC star will appear on the show. Although Rampage Jackson and Jacob Volkmann (H/t Mike Chiapetta) may have appeared on the show in the past, […]

Filed Under: Public Relations, TV, Twitter, UFC

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