As it has done in the past with big events, the UFC is licensing its brand to street brands for special UFC 250 Freedom clothes. This time around it has partnered with Warren Lotas (see below), Anti Social Social Club, ID Supply Co. and Culture Kings. The partnership with the brands look to take advantage […]
Apparel
UFC and Project Rock unveil new shoes
The UFC and Project Rock are unveiling co-branded shoes per the Sports Business Journal. The two sides will reveal the look on Tuesday. The announcement builds on the partnership announced this past January. The Project Rock x UFC BSR2 shoe and Project Rock Slides sandals will be released today. BSR stands for Dwayne “The Rock” […]
Roots of Fight and Conor McGregor launch collaboration
Canada-based clothing company, Roots of Fight announced a collaboration with Conor McGregor on Friday. The collection includes t-shirts and sweatshirts with several photography-based shirts of the former UFC champion. The collaboration comes in time for McGregor’s return to the UFC ring at UFC 257 later this month. T-shirts go for $48 USD and hoodies go […]
Venum chosen as new UFC outfitting and apparel partner
Venum will be the next exclusive global outfitting and apparel partner of the UFC according to the company. The announcement was made Friday morning ahead of UFC 251 faceoffs by Zuffa’s Chief Operating Officer Lawrence Epstein. The UFC will debut the Venum fight kits in April 2021. According to Epstein, the change in clothing sponsors […]
UFC 216: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition we take a look at UFC 216 from the T-Mobile Arena in Las Vegas, Nevada. Ferguson submits Lee It was not a good week for Kevin Lee. Not only did he have issues with cutting weight which kept everyone in suspense on Friday. It appeared […]