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UFC 229: Payout Perspective

October 9, 2018 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl.  Despite MMA fan that like to downplay the incident, this was not how […]

Filed Under: Attendance, bonuses, Featured, gate, mainstream, marketing, Mayweather-McGregor, media, Modelo, Monster Energy, Nemiroff, P3, pay-per-view, payouts, PPV History, ratings, sponsorships, Tickets, UFC, Zuffa

EA Sports introduces “Notorious Edition” of UFC 3

October 2, 2018 by Jason Cruz Leave a Comment

The UFC and EA Sports announced a special edition of the EA Sports UFC game with a “Notorious Edition” in honor of the return to the Octagon of this Saturday night. Via press release: The Notorious Edition is available for a limited time and features exclusive cover art, as well as bonus in-game content including 500 UFC […]

Filed Under: mainstream, UFC, video games

Conor McGregor appears in new Burger King commercial

March 5, 2018 by Jason Cruz Leave a Comment

Despite no timetable for the return of Conor McGregor to the UFC, McGregor appears in a new Burger King commercial.  McGregor is promoting the new Burger King Spicy Crispy Chicken Sandwich. Payout Perspective: The Burger King commercials adds to the commercial portfolio for McGregor.  Notably, Floyd Mayweather, Jr. was accompanied by that creepy Burger King […]

Filed Under: mainstream, UFC

Despite boasts and talks, Mayweather not entering octagon

December 20, 2017 by Jason Cruz Leave a Comment

Dana White confirmed rumors that Floyd Mayweather may sign a UFC contract.  But a couple hours after confirmation via ESPN, Mayweather nixed the claim and we can all return back to our normal lives. It started with a boast from the 50-0 champ stating that he could make $1 billion with a 3 or 4 […]

Filed Under: mainstream, UFC

Nunes makes Forbes’ “30 under 30” list

November 16, 2017 by Jason Cruz Leave a Comment

UFC women’s bantamweight champion was chosen to be on Forbes’ ’30 under 30’ list for 2017 in the area of sports. Nunes, 29, defended her title this past September.  But, she was mired in controversy when she pulled out of UFC 213 with an injury causing Dana White to criticize her. In addition, boxer Saul […]

Filed Under: mainstream, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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