WWE’s Summerslam event will be held this weekend in Minneapolis and the company is using the popularity of Danausen to push the two-night event. If you watched WWE Raw this past Monday, Danhausen was in a non-wrestling match song and dance with Joe Hendry which was really horrible. But, it was a part of the […]
marketing
Alex Pereira goes Sneaker Shopping
UFC Champion Alex Pereira made an appearance on Complex’s weekly video show, Sneaker Shopping. The YouTube Show is very popular and has had Jon Jones and Dana White on in the past. If you have seen the show, Pereira was interviewed by the show’s host, Joe La Puma at a sneaker store, this time in […]
UFC passed on marketing guarantees in negotiating rights deal with ESPN
John Ourand of The Sports Business Journal (subscription required) writes about the UFC and its unique strategy in its negotiation with ESPN in not asking for guarantees in marketing the promotion if it joined ESPN. Per Ourand, television networks request a minimum marketing guarantee in any rights deal they negotiation with a league or a […]
UFC 229: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl. Despite MMA fan that like to downplay the incident, this was not how […]
Bud Light Canada unveils video featuring GSP
Bud Light Canada unveiled a video on twitter featuring Georges St Pierre which features the former UFC champ in a faux fight simulation of UFC 217. The video pokes fun at GSP’s opponent Michael Bisping. 👊👊💥 @GeorgesStPierre is back! See what it’s like to take him on as he gets ready to be champion again […]