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sponsorships

ScottsMiracle-Gro commits $1M to restore White House Lawn

June 22, 2026 by Jason Cruz Leave a Comment

With all of the hoopla around last week’s UFC White House event, it went under the radar that ScottsMiracle-Gro has donated $1M to restore the White House South Lawn. Prior to the event, the UFC indicated that it would pay $700,000 to restore and resod the South Lawn after the event. However, ScottsMiracle-Gro stepped up […]

Filed Under: sponsorships, White House

UFC partners with street brands for UFC 250 Freedom clothes

June 13, 2026 by Jason Cruz Leave a Comment

As it has done in the past with big events, the UFC is licensing its brand to street brands for special UFC 250 Freedom clothes. This time around it has partnered with Warren Lotas (see below), Anti Social Social Club, ID Supply Co. and Culture Kings. The partnership with the brands look to take advantage […]

Filed Under: Apparel, sponsorships, UFC

Superfile signs on as partner with WWE and UFC

June 13, 2026 by Jason Cruz Leave a Comment

If you were watching the UFC weigh-ins this morning you saw the TKO’s latest sponsor, Superfile in front of the scale. It is the latest venture with a company that will span over the WWE and UFC. Superfile will be the Official File Sharing Partner of the UFC. The company is announced as the Presenting […]

Filed Under: sponsorships, White House

Pit Boss Grills latest UFC sponsor

May 7, 2026 by Jason Cruz Leave a Comment

For those watching UFC Embedded for UFC 328, it is sponsored by Pit Boss Grills. The company signed on with the UFC last month as a sponsor. The company has sponsor deals with non-traditional stick and ball sports such as NASCAR and other motorsports. Pit Boss Grills is based out of Scottsdale, Arizona and its […]

Filed Under: Embedded, sponsorships, UFC

Rugiet is latest UFC sponsor

March 31, 2026 by Jason Cruz Leave a Comment

The UFC announced that it has entered into a multiyear marketing partnership with “modern healthcare platform,” Rugiet. It will become the Office Partner of the UFC with exclusivity in the Hair Growth and Erectile Dysfunction Treatment categories. Rugiet signage appeared in the Octagon this past Saturday at UFC Fight Night Seattle. No financial terms of […]

Filed Under: sponsorships, UFC

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Special shout out to the reporters (or those interested in the case) for having the temerity to cover both sides.

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I hate that we live in such a digital panopticon where people can just record you and post you to the worldwide web and get you fired at a whim. That being said, how are you an executive at JPMorgan and dumping trash on the ground to steal a public trash can?

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After a 2-hour hearing on CSI's request for an injunction preventing Saturday's Mayweather-Zambidis exhibition -- which I listed to every minute of -- the judge asked for some additional questions that the lawyers need to check on. No ruling today. Lawyers need all their

Austin Reaves getting the max? Who knew?

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Ten years ago Dana and the UFC were heavily pushing pride themed shirts all through June.

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