The UFC announced that it has entered into a multiyear marketing partnership with “modern healthcare platform,” Rugiet. It will become the Office Partner of the UFC with exclusivity in the Hair Growth and Erectile Dysfunction Treatment categories. Rugiet signage appeared in the Octagon this past Saturday at UFC Fight Night Seattle. No financial terms of […]
sponsorships
DudeWipes named official partner of WWE
Earlier this week, WWE announced that Dudewipes has been named an official partner of WWE. Dudewipes is a global men’s hygiene brand that has sponsored the UFC and other MMA brands. According to the press release, “will have a prominent presence across high-profile WWE events and platforms, strategically activating through enhanced match sponsorships at Premium Live Events, including SummerSlam® 2026, curated social and digital content, and a custom DUDE Wipes commercial […]
Top 10 of 2025 – No. 9 UFC rakes in more sponsors
It was another bright year for the UFC as the company brought in more sponsors to its robust stable. This has helped the contribution to TKO’s overall earnings. Domestically, the company forged new deals (and renewals) with the following companies: Total Wireless Drip Getty Images Papa Johns Casey’s (one off sponsored weekend of TKO events […]
Ram enters partnership with TKO
If you couldn’t tell from the Dana White voiceover in the Ram Trucks commercials we’ve seen during football and the shirt he was wearing Saturday, Ram Trucks announced a partnership with TKO across its 3 properties, UFC, WWE and PBR. Ram will be the auto partner for TKO’s three properties. The deal officially begins in […]
TKO announces sponsor deal with Doordash for UFC and WWE
TKO announced a sponsorship deal with DoorDash making it an Official Sponsor for both WWE and TKO. According to a press release from the company DoorDash will “connect fans to custom integrations and experiences” in WWE and UFC. The company, which has already had signage and certain events, will now have a “prominent presence across […]