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UFC

UFC 123 Storylines: Rampage vs Machida

November 22, 2010 by MMAPayout Moderator 4 Comments

MMAPayout will be taking a look at the storylines heading into UFC 123: Rampage vs. Machida, which was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. ‘Rampage’ ready to ‘put on a great show’ at UFC 123 The Ultimate Fighting Championship returns to Metro Detroit Saturday for the […]

Filed Under: media, UFC

White honored at 2010 Sports Media Marketing Awards

November 21, 2010 by Jason Cruz 1 Comment

UFC President Dana White was honored with the Sports Media Marketing’s Game Changer Award Thursday night in New York. The award was presented to him by PromaxBDA, a global nonprofit organization dedicated to the development of new technologies, applications, business models and industries. From the Sports Media Marketing web site: The Game Changer Award recognizes a […]

Filed Under: marketing, UFC

UFC 123: Payout Perspective

November 21, 2010 by Kelsey Philpott 6 Comments

Welcome to another edition of Payout Perspective! We’ll be taking a look at UFC 123: Jackson vs. Machida that was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. In addition to the light heavyweight showdown between former champions Jackson and Machida, the event also featured the rubber match […]

Filed Under: Featured, pay-per-view, regulation, sponsorships, UFC

GSP in ESPN Commercial

November 20, 2010 by Kelsey Philpott 4 Comments

This week ESPN debuted its first commercial with an MMA theme. The 15 second skit features UFC welterweight champion Georges St-Pierre and ESPN host John Anderson. Payout Perspective: ESPN is the undisputed “worldwide leader in sports” and this commercial will lend credibility to the sport of MMA. It’s certainly a step in the right direction for MMA’s […]

Filed Under: mainstream, TV, UFC

Ears to Joe: Lauzon fight banner pokes fun at himself

November 19, 2010 by Jason Cruz 2 Comments

Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]

Filed Under: marketing, sponsorships, UFC

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