The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
UFC
Spike TV exec talks about the future of The Ultimate Fighter
MMA Junkie recently spoke with Spike TV’s senior vice president Brian Diamond about The Ultimate Fighter. Notably, Diamond defended the show’s portrayal of some of its fighters and its selection process. The SVP stated that TUF doesn’t seek out “miscreants” for the sake of ratings. Chris Leben and Junie Browing came to mind. “The reality […]
UFC offers Germans the chance to watch UFC 122 on the web
In an effort to combat a German television ban, UFC UK president Martin Zelanik announced that the UFC will offer its German fans the opportunity to watch UFC 122 on the web. In March, the Bavarian state office for new media withdrew its approval to broadcast UFC programming. Via MMA Junkie: Fans can now watch […]
Behind the Scenes: UFC’s Social Media Stunts – #Hunt4UFC
Social media has been a great tool for the UFC in the past few years, effectively using Facebook and Twitter to promote their brand, grow their fanbase, and create a communication bridge between the promotion and millions of its fans world wide. In fact, the UFC is so adamant about the importance of social media […]
1.6 million viewers for The Ultimate Fighter Episode 8
MMA Payout has learned through a confirming email from Spike TV that The Ultimate Fighter 12 Episode 8 scored a 1.2 household rating and averaged 1.6 million viewers. The ratings matched a season low. Broken down it earned a 1.7 rating for M18-49, and a 1.84 rating for M18-34. Quarterlies: 1.16/1.14/1.18/1.26 Payout Perspective: The ratings […]