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UFC

The UFC Fan Base

November 29, 2010 by Kelsey Philpott

There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]

Filed Under: Featured, mainstream, marketing, sponsorships, UFC

Limited edition Silva watch available on Black Friday

November 26, 2010 by Jason Cruz 1 Comment

UFC middleweight champion Anderson Silva has partnered with watchmaker Meister in releasing limited edition watches with the identifiable Silva “killer bee” logo. The limited edition watches are available online at Meister’s web site. Only 50 of the 200 made will be available online. The remaining watches will be distributed to select Meister retailers. Via MMA Junkie: Previous special-edition […]

Filed Under: marketing, UFC

UFC-WEC merger means more jobs on the line

November 25, 2010 by Jason Cruz 13 Comments

This week’s expulsion of Gerald Harris from the UFC is a sign of things to come from the UFC. With the UFC-WEC merger, the UFC will expect more from its fighters, or they will be let go. MMA Fighting explains: The UFC has examined the cold, hard numbers of the merger and come to the […]

Filed Under: opinion and analysis, UFC

UFC 123 Prelims score solid 1.5 million viewers

November 23, 2010 by Jason Cruz 1 Comment

UFC 123 Prelims on SpikeTV garnered a strong audience of 1.5 million viewers for a 1.1 household rating. It earned a 1.31 in M18-49 and a 1.21 in M18-34. Spike TV confirmed this information in an email to MMA Payout. The numbers are tied for the third all-time highest “UFC Prelims” rating according to MMA […]

Filed Under: ratings, UFC

Edgar inspires NY Jets with pre-game speech

November 22, 2010 by Jason Cruz 1 Comment

UFC Lightweight Champion Frankie Edgar spoke to the New York Jets this past Saturday night prior to the Jets’ Sunday afternoon game against the Houston Texans. Edgar was brought in by Jets head coach Rex Ryan, an MMA fan, to impress upon the players the importance of mental toughness. Via Yahoo Sports: Edgar spoke to the Jets […]

Filed Under: Public Relations, UFC

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