MMA Payout has learned that ratings for the UFC 119 Prelims airing live on SpikeTV were up garnering a high of 1.36 million viewers. The Sept. 25th broadcast competed with Saturday night college football for viewership.
The prelims earned a household rating of 1.2 in the M18-49 demographic and 1.3 in the M18-34 category. The average audience of the broadcast garnered 1.3 million viewers.
The quarter hour/viewer numbers are as follows:
1,182,000 viewers
1,359,000
1,290,000
1,196,000
Last month’s UFC 118 Prelims scored a low of 1.1 million viewers whereas UFC 119 rated 6th in viewership out of the 11 UFC Prelim shows according to MMA Junkie.
Payout Perspective:
The numbers show a slight increase in prior prelims airing on SpikeTV. The two preliminary fights shown on SpikeTV were likely two of the more entertaining fights on Saturday night. Mittrione and Dolloway won bonuses for their performances in the prelims. The prelims did well against college football Saturday night even with an interesting matchup between Oregon State and Boise State on ABC.
Interesting numbers. I wonder what the PPV buys will translate to. A new floor? or better than expected. Keep us posted Jason.