As a follow-up to last week’s piece on in-game advertising, MMAPayout has obtained the full list of sponsors that have been approved for the UFC’s latest video game: UFC 2009 Undisputed. While in-game advertising should be considered a potentially viable source of future ancillary revenue for the UFC, the consideration that in-game advertising could also […]
UFC
Subtle Observations: UFC 2009 Undisputed & In-Game Advertising
If you haven’t seen any of the gameplay footage from the UFC’s upcoming video game (UFC 2009: Undisputed, May 19th), you owe yourself to check it out. Aside from the interesting fighting mechanics and somewhat realistic character models, the tremendous level of background detail is something that really caught my eye. Did anyone else notice […]
Martin: Akiyama Signing Marks Potential Shift in MMA Landscape
At first blush, the UFC’s signing of Yoshihiro Akiyama doesn’t seem like a headline-grabbing news story. Middleweight rivals Denis Kang and Kazuo Misaki signed American deals to limited fanfare. However, the signing is a very significant move both in terms of what it symbolizes and what it could mean for the future. Akiyama, 12-1 with […]
St. Pierre Trainers File Response with NSAC
This afternoon George St. Pierre’s camp filed a response with the NSAC regarding BJ Penn’s allegations stemming from his fight with St. Pierre at UFC 94. The complete response including detailed statements from Greg Jackson, Phil Nurse, Steven L. Friend, and John Danaher can be found here. In a joint statement Jackson and Nurse issued […]
Punitive Decision Making in MMA: How To Handle The Grease
This is a subject I’ve wanted to write about for sometime now and as it happens, UFC 94 provided the proper timing and context for me to do so. The following is an article I wrote for maximumfighting.com earlier this week: The fight between Georges St-Pierre and BJ Penn this past weekend was many things […]