Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account. Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]
sponsorships
Harvick’s agency signs Tate
ESPN reports NASCAR driver Kevin Harvick’s athlete management agency, KHI Management, has signed Miesha Tate to a multiyear commitment. Reports are that Tate will be sponsored by Budweiser in her next fight against Rin Naka on September 20th. It is the second MMA fighter to be signed by KHI as it has Donald Cerrone in […]
UFC apparel deal likely to feature Rousey
UFC Senior Vice President Mike Mossholder states that Ronda Rousey will likely be the face of the UFC’s first official outfitting deal according to reports on FoxSports.com and AdWeek. Although Mossholder did not indicate the clothier, he stated that the UFC were in active negotiations with a “premium apparel line” per the AdWeek article. But, […]
Showtime stars in commercial for Reebok ZJet shoes
Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe. Showtime recently signed a deal with Reebok. The web commercial can be seen on Reebok’s YouTube page. In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure. The video briefly shows the UFC […]
Robbie Lawler signs with Adidas Combat
Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday. The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports. There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television […]