Bellator announced a partnership with Attack Poker, an online gaming company, which will commence with the start of its 10th season which will air on Spike TV on February 28th. Attack Poker will be the official online gaming partner of Bellator. Via Bellator press release: The alliance will make Attack Poker the official online […]
sponsorships
Toyo Tires re-ups with the UFC through 2015
Toyo Tires and the UFC have announced that it has extended its partnership through 2015. The extension means that Toyo Tires will be an official sponsor of the UFC and will be seen in the UFC Octagon. Via UFC press release: Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages […]
UFC 169: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the Super Bowl Weekend card taking place at The Prudential Center in Newark, New Jersey. Barao handles Faber To paraphrase Richard Sherman, “Barao is the best fighter in the game, when you put up a mediocre turtle defense like Faber, that’s […]
Hendricks stars in Reebok commercial
UFC Welterweight contender Johny Hendricks is featured in a recent Reebok commercial with NFL star Knowshon Moreno and 2012 Olympic gold medal gymnast Aly Raisman. With the tag line, “Unnaturally Quick,” the trio show off the new Reebok “ZQuick” shoes which launch February 1st. Payout Perspective: Reebok signed a one fight deal with Hendricks at […]
Dynamic Fastener’s sponsor strategy revealed
MMA Junkie reports on sponsor Dynamic Fastener’s interesting sponsorship strategy with the UFC. The small company does not pay the sponsor tax although its no-nonsense logo has been on many fighters of late. The feature talks with Kevin Perz, the head of Dynamic Fastener. Perz is an MMA fan which is the reason why his […]