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Over 3M watch Serrano defend title on TikTok

August 24, 2026 by Jason Cruz Leave a Comment

You may have missed it on Friday night, but Amanda Serrano earned a narrow victory over Argentina’s Lucrecia Manzur in an event in Temecula, California. According to reports, the event drew over 3 million views on TikTok. The social media platform streamed the whole event. It was the first time that TikTok aired a live […]

Filed Under: boxing, social media, TikTok, UFC

Eric Trump’s DM is not going away

June 16, 2026 by Jason Cruz Leave a Comment

We should all know by now that you cannot simply delete social media. There’s always a footprint whether you like it or not. So when Eric Trump sent a direct message to Daniel Cormier for any intel on the fights, it was picked up by multiple journalists and social media goers. Despite a vehement denial […]

Filed Under: social media, UFC, White House

WWE Speed coming to X

February 9, 2024 by Jason Cruz Leave a Comment

Several weeks ago, the WWE had dark matches with a 5 minute time limit and now we know the reason. On Thursday, WWE announced a deal with X (formerly Twitter) where it will showcase WWE matches in under 5 minutes. According to the Hollywood Reporter, its a two-year deal with the WWE for a new […]

Filed Under: social media, WWE

Power Slap gets big hand in social media

May 23, 2023 by Jason Cruz Leave a Comment

Despite a consensus by many fight fans and society in general, Dana White is doubling down on Power Slap as it returns for a second season which most will not see since it will be on the online platform Rumble.  Yet, White is still bullish about the sport and utilizes social media metrics to tout […]

Filed Under: Featured, Power Slap, social media, UFC

UFC renews and expands deal with TikTok

March 13, 2023 by Jason Cruz Leave a Comment

The Sports Business Journal reports that the UFC and TikTok have renewed and expanded their partnership which first began in 2021.  The UFC followers on social media have grown to 23 million TikTok followers.  The news comes the same day that the UFC released the information that UFC 285 is the all-time highest performing event […]

Filed Under: social media, TikTok, UFC

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ICYMI #Zuffa files Reply Brief in its appeal in the Cirkunov lawsuit https://mmapayout.com/2026/09/07/zuffa-files-reply-brief-in-cirkunov-antitrust-lawsuit/

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