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sponsorships

Rousey signs deal with Buffalo David Bitton

October 30, 2014 by Jason Cruz 1 Comment

Ronda Rousey has signed an endorsement deal with jeans brand Buffalo David Bitton.  Rousey was interviewed about her Manhattan photo shoot for the brand. The photo shoot features some provocative shots with Rousey and a male model. Rousey’s next fight against Cat Zingano has been moved from December in Vegas to February in Los Angeles. […]

Filed Under: sponsorships, UFC

Silva signs new deal with UFC; done with Nike

October 27, 2014 by Jason Cruz 6 Comments

Anderson Silva has signed an unprecedented 15-fight deal with the UFC according to Combate.  The Brazilian web site also reports that Silva is no longer being sponsored with Nike but is talking with Adidas about a potential sponsorship. It’s highly unlikely that the 39 year old Silva will fulfill the 15 fights on his new […]

Filed Under: sponsorships, UFC

Rockhold signs deal with Adidas

September 29, 2014 by Jason Cruz Leave a Comment

FighterXFashion reports that Adidas has signed on UFC fighter Luke Rockhold.  Although no terms of the sponsorship have been revealed, its anticipated that Rockhold should be repping the three stripes in preparation for his fight against Michael Bisping on November 8th. Hard to express how happy I am to partner w/ @adidascombatsportusa http://t.co/rVVXqISJhK… http://t.co/JMg38otF1i pic.twitter.com/RcNe8rURlc […]

Filed Under: Adidas, Apparel, sponsorships, UFC

UFC 178: Payout Perspective

September 29, 2014 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.   In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]

Filed Under: Attendance, Bellator, Bellator v. Alvarez, Featured, FS1, gate, pay-per-view, payouts, sponsorships, TV, UFC, Zuffa

Raceway continues to stick with Cruz sponsorship

September 26, 2014 by Jason Cruz Leave a Comment

MMA Junkie reports on Phoenix International Raceway and its continued sponsorship with Dominick Cruz despite his prolonged absence from the Octagon.  Cruz returns to action this Saturday at UFC 178 as the headliner of the FS1 prelims. In the past, Cruz has served as an “Honorary Pace Car Driver” for a NASCAR event at the […]

Filed Under: sponsorships, UFC

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"[The NFL's] own published study showed it wasn't true."

"They love that the public sees the Guardian Caps because it's basically virtue-signaling."

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