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sponsorships

Jones states he lost Nike sponsorship due to Cormier brawl

September 23, 2014 by Jason Cruz 32 Comments

UFC light heavyweight champion Jon Jones stated that he lost his sponsorship with Nike due to his August 4th brawl with Daniel Cormier. Jones revealed this information during Tuesday’s Nevada State Athletic Commission hearing. Jones expressed remorse for his role in the fight and indicated he lost his Nike sponsorship as a result of the […]

Filed Under: sponsorships, UFC

Xyience sold, ends sponsorship with UFC

September 15, 2014 by Jason Cruz 19 Comments

Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas.  As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC. MMA Payout has confirmed the sale from two independent sources. Xyience was established in 2004 in […]

Filed Under: Featured, sponsorships, UFC, Zuffa

Pettis wins Wheaties box cover

September 2, 2014 by Jason Cruz 6 Comments

Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account.  Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]

Filed Under: social media, sponsorships, UFC

Harvick’s agency signs Tate

August 15, 2014 by Jason Cruz 5 Comments

ESPN reports NASCAR driver Kevin Harvick’s athlete management agency, KHI Management, has signed Miesha Tate to a multiyear commitment.  Reports are that Tate will be sponsored by Budweiser in her next fight against Rin Naka on September 20th. It is the second MMA fighter to be signed by KHI as it has Donald Cerrone in […]

Filed Under: sponsorships, UFC

UFC apparel deal likely to feature Rousey

July 28, 2014 by Jason Cruz 17 Comments

UFC Senior Vice President Mike Mossholder states that Ronda Rousey will likely be the face of the UFC’s first official outfitting deal according to reports on FoxSports.com and AdWeek. Although Mossholder did not indicate the clothier, he stated that the UFC were in active negotiations with a “premium apparel line” per the AdWeek article.  But, […]

Filed Under: sponsorships, UFC

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Trump is graded on such a big curve. I’ve never seen anything like it. Dude is incoherent, racist, has numerous visible health problems including being so old that he falls asleep on camera all the time, and started a war that has made everything worse for everyone. And yet.

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