Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe. Showtime recently signed a deal with Reebok. The web commercial can be seen on Reebok’s YouTube page. In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure. The video briefly shows the UFC […]
sponsorships
Robbie Lawler signs with Adidas Combat
Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday. The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports. There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television […]
UFC 175: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 175 which was the centerpiece for International Fight Week. The main event from the Mandalay Bay in Vegas had Chris Weidman defending his middleweight title against Lyoto Machida. Weidman defends belt against Machida It was a tough title defense, but […]
Fans must vote for Pettis to be on Wheaties box
Anthony “Showtime” Pettis is one of several athletes vying for the cover of a Wheaties box. Announced a couple days ago, the Wheaties sponsorship includes this campaign which will have Pettis asking fans to vote for him. Via Wheaties press release: For the first time in the 80-year history of the brand, Wheaties will offer […]
Showtime signs on with Reebok
MMA Junkie reports that Anthony Pettis has signed a sponsorship deal with Reebok. The deal will include Pettis promoting the company’s new running shoe, Zjet. Showtime was picked as a Reebok guy due to his “…explosive speed, and bold confident style,” told Reebok executive John Lynch to MMA Junkie. Via MMA Junkie: “For our newest […]