UFC light heavyweight champion Jon Jones stated that he lost his sponsorship with Nike due to his August 4th brawl with Daniel Cormier. Jones revealed this information during Tuesday’s Nevada State Athletic Commission hearing. Jones expressed remorse for his role in the fight and indicated he lost his Nike sponsorship as a result of the […]
sponsorships
Xyience sold, ends sponsorship with UFC
Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas. As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC. MMA Payout has confirmed the sale from two independent sources. Xyience was established in 2004 in […]
Pettis wins Wheaties box cover
Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account. Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]
Harvick’s agency signs Tate
ESPN reports NASCAR driver Kevin Harvick’s athlete management agency, KHI Management, has signed Miesha Tate to a multiyear commitment. Reports are that Tate will be sponsored by Budweiser in her next fight against Rin Naka on September 20th. It is the second MMA fighter to be signed by KHI as it has Donald Cerrone in […]
UFC apparel deal likely to feature Rousey
UFC Senior Vice President Mike Mossholder states that Ronda Rousey will likely be the face of the UFC’s first official outfitting deal according to reports on FoxSports.com and AdWeek. Although Mossholder did not indicate the clothier, he stated that the UFC were in active negotiations with a “premium apparel line” per the AdWeek article. But, […]