Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account. Pettis won a vote as part of the cereal maker’s contest.
This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover:
Wheaties with a cool idea. Problem: Haven’t ever heard of the 5 athletes you can choose from pic.twitter.com/GYyHrc78Pv
— darren rovell (@darrenrovell) September 2, 2014
For those wondering, Pettis was up against motocross star Ryan Dungey, track and field para-athlete Blake Leeper, lacrosse player Rob Pannell and women’s soccer player Christen Press.
Payout Perspective:
It’s likely that Pettis took advantage of his social media account and his UFC fame to propel himself to the win. The Wheaties box is another accolade in the champ’s (remember, he’s the lightweight title holder) sponsor portfolio. Now, if he just stayed healthy enough to stay in the Octagon.
Darren Rovell is a boxing paid troll. No one should take him seriously. Dave Meltzer has put him in his place a number of times.
Good for Anthony seems like a decent guy, how much is Dana and the vultures making on this?
SalDAQUEEF!!
Rovell is a fool. He knows who Pettis is and he knows it. That makes him a lying sack of crap. You do t follow UFC ratings and buy rates so you ca. Spin them to promote boxing and not know who so done is who has headlined UFC events.
Btw, outside of maybe 5 boxers, the general public would have said the same thing if a boxer was selected. “Who are these guys”!
Lol unknown athletes category