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UFC 199: Payout Perspective

June 5, 2016 by Jason Cruz 5 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 199 taking place at The Forum in Inglewood, California.  The show featured two title defenses. Bisping shocks the world Michael Bisping waited a long time for his shot at the middleweight title and he did not disappoint.  Perhaps exposing a […]

Filed Under: Adidas, Attendance, bonuses, Featured, FS1, gate, Monster Energy, Reebok, social media, sponsorships, TV, UFC, UFC Fight Pass

UFC 197: Payout Perspective

April 29, 2016 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective.  Better later than never, we write about UFC 197 taking place at the MGM Grand Garden Arena with the return of Jon Jones. Jones takes care of OSP Jon Jones returned to the UFC octagon to handily defeat Ovince St. Preux via unanimous decision.  OSP was a late replacement […]

Filed Under: Adidas, Attendance, bonuses, Featured, FS1, gate, Reebok, TV

Rory MacDonald signs deal with Reebok

July 9, 2015 by Jason Cruz 7 Comments

Rory MacDonald has signed an individual sponsorship deal with Reebok.  The deal will be in effect for his fight this Saturday at UFC 189 against Robbie Lawler. The Canadian joins a select list of fighters with individual sponsorship deals with the official clothier of the UFC.  This Saturday will be the first night that all […]

Filed Under: Adidas, Apparel, Reebok, sponsorships

Silva bristles at donning Reebok

January 30, 2015 by Jason Cruz 1 Comment

In a recent interview, Anderson Silva stated he will not wear Reebok in the UFC despite the impending uniform deal.  More damaging, he is quoted as saying he doesn’t identify with Reebok at all. The quotes came in a recent interview with Brazilian outlet Terra and were reported by MMA Junkie. Until Nike decided to […]

Filed Under: Adidas, Apparel, Reebok, UFC

Rockhold signs deal with Adidas

September 29, 2014 by Jason Cruz Leave a Comment

FighterXFashion reports that Adidas has signed on UFC fighter Luke Rockhold.  Although no terms of the sponsorship have been revealed, its anticipated that Rockhold should be repping the three stripes in preparation for his fight against Michael Bisping on November 8th. Hard to express how happy I am to partner w/ @adidascombatsportusa http://t.co/rVVXqISJhK… http://t.co/JMg38otF1i pic.twitter.com/RcNe8rURlc […]

Filed Under: Adidas, Apparel, sponsorships, UFC

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