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sponsorships

Anheuser Revamping Bud Light

August 12, 2009 by Kelsey Philpott Leave a Comment

The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]

Filed Under: marketing, sponsorships, UFC

MFC & Gamma Labs Sign Sponsorship Agreement

January 13, 2009 by Kelsey Philpott

The Maximum Fighting Championship is pleased to announce that it has agreed to a one-year sponsorship deal with New York-based Gamma Labs – a world leader in natural dietary supplements. Gamma Labs manufactures Gamma-O, the #1 all natural testosterone booster. Gamma-O will now become the official supplement of the MFC which joins an exclusive list […]

Filed Under: MFC, press release, sponsorships

MFC Signs Sponsorship Agreement with Assassin Fight Wear

January 9, 2009 by Kelsey Philpott

This week, the Maximum Fighting Championship reached a one-year sponsorship agreement with Calgary-based Assassin Fight Wear. While the financial terms of the deal have not been disclosed, Assassin now becomes the exclusive MMA apparel of the MFC and will join official MFC merchandise as the only other apparel available for purchase at MFC events. Under […]

Filed Under: MFC, sponsorships

MMAPayout.com on SI.com

November 11, 2008 by Staff

MMAPayout.com’s Robert Joyner has an article up over at SI.com, detailing the past and future of sponsorship deals in MMA. The piece is part of a larger series focusing on the rapid growth of the business aspects of MMA. Other contributors include Josh Gross, Nicki Jhabvala, and Ben Fowlkes.

Filed Under: sponsorships, UFC

Promoter’s Spotlight: Maximum Fighting Championship

November 7, 2008 by Kelsey Philpott

I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]

Filed Under: executives, Featured, marketing, opinion and analysis, sponsorships

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