Dana White recently spoke with ULTMMA on a variety of topics including the UFC’s position on sports sponsorships: Payout Perspective: The business model that got the UFC to this point, is not the exact same business model that the UFC needs in order to reach the next level or upper echelon of the sporting world. The kind of growth […]
sponsorships
SBJ: Sponsorship In-depth
The Sports Business Journal released its highly anticipated sponsorship issue this week. The in-depth feature is highlighted by a roundtable discussion with numerous marketing executives from several big name companies including A-B Inbev, Pepsi, Turnkey Sports Management, and others. Here’s a snippet, but make sure you run over to the website and check out the entire thing: […]
New TV “Stickiness” Measurement
TVbytheNumbers sheds some light on television’s newest ratings index, “stickiness,” which measures the percentage of a TV program actually viewed against the average percentage of all other programs in the time slot category. The metric is designed to assess how well “tuned-in” viewers are to a particular program. The system was developed by Rentrak and here’s a […]
Anheuser-Busch Adjust Approach to Sports Sponsorship
Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]
Silver Star Signs A Second Fighter For UFC 102
Add Antonio Rodrigo “Minotauro” Nogueira To The List Of Fighters Wearing Signature Silver Star Walkout Tees For UFC 102 (IRVINE, CA) – Already sponsoring Thiago Silva for his fight, Silver Star will create a signature walkout tee for Antonio “Minotauro” Nogueira as he takes on Randy “The Natural” Couture for a heavyweight showdown as the […]