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UFC 181: Payout Perspective

December 9, 2014 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 181 which took place at the Mandaly Bay Events Center in Las Vegas, Nevada CM Punk signs with UFC Usually we start off with the main events, and there were two very good ones, but the big news coming out of […]

Filed Under: Attendance, Featured, FS1, gate, pay-per-view, payouts, sponsorships, TV, UFC, WWE

Pettis Wheaties box revealed

December 5, 2014 by Jason Cruz 3 Comments

At a UFC media event this week in lead up to this Saturday’s event, Wheaties unveiled the Anthony Pettis box donning his image.  Pettis won a contest this past summer to determine which next sports star should be the face of the cereal box. Pettis is the first MMA fighter to have his image on […]

Filed Under: Public Relations, sponsorships, UFC

UFC-Reebok announce 6 year sponsor deal

December 2, 2014 by Jason Cruz 7 Comments

The UFC and Reebok announced the long-awaited fight uniform deal which will commence during International Fight Week July 2015.  The announcement came with many interesting details. The UFC touted the announcement as its biggest non-broadcast contract ever.  Financial terms were not disclosed for the 6 year partnership which makes Reebok the exclusive uniform supplier and […]

Filed Under: Apparel, Featured, Reebok, sponsorships, UFC

Hendricks partners with Zak Products

December 1, 2014 by Jason Cruz 1 Comment

UFC welterweight champion Johny Hendricks has signed a sponsorship deal with Zak Products.  The company is in the automotive performance chemicals business and is an official NASCAR sponsor and it will be its first time sponsoring a UFC fighter. In addition to the in-Octagon sponsorship, there are potential plans for Hendricks to do cross-promotion at […]

Filed Under: sponsorships, UFC

Payout Perspect: Pacquiao-Algieri Perspective

November 26, 2014 by Jason Cruz 8 Comments

Welcome to a special edition of Payout Perspective.  This time we take a look at Manny Pacquiao’s latest fight this past Saturday against Chris Algieri at the Venetian Macao off of mainland China. Pacquiao posts 6 knockdowns in rout of Algieri Maybe 2 of the knockdowns were due to slipping in Pacquiao’s corner.  Yet, the […]

Filed Under: boxing, sponsorships, Top Rank

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