Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s first event in Australia, UFC 110, held on Sunday, February 21st from the Acer Arena in Sydney (but shown live on PPV in North America on Saturday). The event featured a heavyweight contender’s match between Antonio Rodrigo Nogueira […]
sponsorships
MMAPayout.com on The Showdown (Fan 590 Toronto)
Turnkey Sponsorship Survey Good News for MMA Properties
David Broughton, Research Director at the Sports Business Journal, has summarized the latest findings in a sports sponsorship study that should provide even more incentive for brands to pair with MMA properties. Are sponsors connecting with fans? If so, which fan segments have the strongest connection? For all the money sponsors spend on marketing, can […]
Rampage in Latest Nike Commercial
Rampage Jackson makes a surprising appearance in one of the latest Nike commercials entitled the “Human Chain” alongside other Nike athletes including Maria Sharapova and Lance Armstrong. Human Chain from NikeSportswear on Vimeo. Payout Perspective: Nike has traditionally been very selective of the athletes it chooses to associate with, so it’s somewhat surprising to see […]
Xyience Signs Endorsement Deal with Dan Hardy
Xyience has announced the addition of UFC welterweight Dan Hardy to its growing stable of brand ambassadors; most of whom are other UFC fighters. XYIENCE Signs Endorsement Deal with UFC Fighter Dan “The Outlaw” Hardy LAS VEGAS (February 10, 2010) XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that […]