Under Armour recently released a new Georges St-Pierre commercial trailer to coincide with his title defense at UFC 111 against Dan Hardy. Take a look below: Payout Perspective: Mission Skincare, Gatorade, and Under Armour all understand the importance of timing: GSP’s popularity is spiking right now and this is the way to leverage that awareness […]
sponsorships
UFC 111: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at the UFC’s return to New Jersy with UFC 111. The sold-out held at Newark’s Prudential Center featured a welterweight title bout between Georges St-Pierre and Dan Hardy, as well as an interim heavyweight title bout between Shane Carwin and Frank Mir. […]
Miller Lite to Sponsor TUF 11
SpikeTV and the UFC have released a five minute teaser for the first episode of The Ultimate Fighter 11 that gives us an indication of which brands will be sponsoring the season; most notable among them is Miller Lite. You Ready? UltimateFighter.com See More: TUF 11 • middleweights • Dana White • Chuck Liddell Payout Perspective: […]
GSP Signs New Deal with Gatorade
Gatorade has announced the re-signing of UFC Welterweight Champion Georges St-Pierre to a sponsorship agreement. While terms of deal were not disclosed the company is marking the new agreement with the release of a new commercial in Canada and online (Youtube and Facebook). Payout Perspective: Gatorade had curiously removed GSP from its website over the […]
Sponsor List Added to MMAPayout.com Blue Book
An MMA sponsor list is the latest edition to the MMAPayout.com Blue Book. This is the most ambitious entry in the Blue Book in many respects due to the nature and volume of sponsorship arrangements in MMA. Agents, promoters, managers, and sponsors are encouraged to contact MMAPayout.com in order to correct and update information on […]