Don Muret of the Sports Business Journal reports that French sports agency Lagardere has established an MMA division as part of its larger goal of breaking into the North American sports market. Lagardère Unlimited principals see an opportunity to carve a niche representing competitors in a fragmented sport that has drawn big crowds to its […]
sponsorships
Significant Activation Plans for Mayweather-Mosley
Terry Lefton of the Sports Business Journal reports on the activation plans of several brands with regarding to the May 1st boxing super fight between Floyd Mayweather Jr. and Shane Mosley. Tecate is offering a $25 rebate off the $54.95 PPV retail price, a promo delivered largely by point-of-sale advertising. AT&T will run dedicated spots […]
Strikeforce Nashville: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at Strikeforce’s second show on CBS simply entitled Nashville, which was held at the Bridgestone Arena in Nashville, Tennessee. The event featured three title fights: Gegard Mousasi vs. Mo Lawal at 205lbs, Gilbert Melendez vs. Shinya Aoki at 155lbs, and Jake Shields […]
MMAPayout.com Blue Book Update
MMAPayout.com has been working hard to update its sponsorship blue book over the last few weeks and we’ve added the following companies: Body Builder Dead Game Fight! Magazine Lexani MicroTech Nutrabolics Nuvasive Revgear Suffer Seven Deuce Inc. Toyo Tires Venum Be sure to give it a look on the top tool bar! Also, if you’re […]
Tokyo Five to Sponsor Renzo Gracie
Tokyo Five has announced it will sponsor Brazilian jiu-jitsu master Renzo Gracie for his UFC 112: Invincible bout against former UFC welterweight champion Matt Hughes in Abu Dhabi, UAE. Gracie joins the growing list of MMA fighters to be sponsored by the apparel company. Check out MMAPayout.com’s Blue Book for a list of many of […]