Las Vegas, NV (USA) – World Extreme Cagefighting® announced today that MusclePharm will serve as the organization’s Official Sports Nutrition Company for 2010. Considered a leader in the sports nutrition industry, MusclePharm is committed to providing the best nutritional products to athletes and general consumers. MusclePharm’s commitment to athletes, in particular mixed martial artists, made […]
sponsorships
UFC 107: Payout Perspective
Welcome to another edition of Payout Perspective. This week we’ll be taking a look at the business side of UFC 107 which was held this past Saturday, December 12th from the FedExForum in Memphis, Tennessee. The event featured a lightweight championship bout between BJ Penn and Diego Sanchez as well as appearances from Frank Mir, […]
Report: Zuffa Bans Hoelzer Reich
Maggie Hendricks of Yahoo! Sports is reporting that Zuffa will be banning Hoelzer Reich from the Octagon in both the UFC and WEC. World Extreme Cagefighting general manager Reed Harris told Cagewriter that Zuffa fighters will no longer be allowed to wear Hoelzer Reich clothing in their fights. (Zuffa owns both the UFC and WEC.) Payout […]
Valuing Sponsorships in MMA
MMAPayout.com has talked a lot about sponsorships in the past few months, but a great deal of that discussion has avoided fighter sponsorship in favour of those surrounding corporate sports properties. The Bud Light and Harley-Davidson deals within the industry naturally draw a lot of attention. However, in the long run, they are no more important than the […]
Rumour: Don Quijote to Buy FEG’s MMA Division
Zeus Tipado of MiddleEasy.com discusses the plans for a Japanese discount store to purchase FEG’s MMA division, which includes Dynamite!! and Dream. Now it’s being reported that the president of Don Quijote, Yasuda, set up a meeting between FEG to enable this Sengoku vs. Dream co-promotion as an attempt to strengthen Japanese MMA. Initially, Sadaharu […]