Xyience has announced the addition of UFC welterweight Dan Hardy to its growing stable of brand ambassadors; most of whom are other UFC fighters. XYIENCE Signs Endorsement Deal with UFC Fighter Dan “The Outlaw” Hardy LAS VEGAS (February 10, 2010) XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC) announces that […]
sponsorships
The Growing USMC-UFC Partnership
Amy McCullough of the Marine Corps Times writes about the growing relationship between the UFC and USMC on the sponsorship level, and how the two organizations share a similar target demographic in young people aged 17-24. MARINE CORPS BASE QUANTICO, Va. — The Marine Corps has formed a formal partnership with the Ultimate Fighting Championship […]
Current Trends in Sponsorship
MMAPayout.com has been pretty vocal about the importance of corporate sponsorship in the future development of mixed martial arts; both on the promotional and fighter front. We’ve taken a look at rudimentary ways to value sponsorships in MMA, means of increasing ROI, and how sponsorship could conceivably be used to support an online business model. […]
Winter Under Armour Campaigns Utilize St-Pierre
The year of 2009 was pretty kind to Georges St-Pierre. The UFC Welterweight Champion successfully defended his belt on two occasions and signed ground-breaking endorsement deals with both Gatorade and Under Armour. While he’s appeared in numerous Gatorade ads and commercials since last March, his latest endorsement deal with Under Armour is just now getting […]
MMAPayout.com’s 2009 Best in Business Awards
FIGHTER OF THE YEAR – GEORGES ST-PIERRE St-Pierre had an incredible 2009 both in and outside of the Octagon. The UFC’s welterweight champion improved his record to 19-2 and established himself as a top sporting attraction with convincing victories over BJ Penn and Thiago Alves at UFC 94 and UFC 100, respectively. He also broke barriers for the sport of mixed […]