Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot. Payout Perspective: St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning […]
sponsorships
UFC 110: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s first event in Australia, UFC 110, held on Sunday, February 21st from the Acer Arena in Sydney (but shown live on PPV in North America on Saturday). The event featured a heavyweight contender’s match between Antonio Rodrigo Nogueira […]
MMAPayout.com on The Showdown (Fan 590 Toronto)
Turnkey Sponsorship Survey Good News for MMA Properties
David Broughton, Research Director at the Sports Business Journal, has summarized the latest findings in a sports sponsorship study that should provide even more incentive for brands to pair with MMA properties. Are sponsors connecting with fans? If so, which fan segments have the strongest connection? For all the money sponsors spend on marketing, can […]
Rampage in Latest Nike Commercial
Rampage Jackson makes a surprising appearance in one of the latest Nike commercials entitled the “Human Chain” alongside other Nike athletes including Maria Sharapova and Lance Armstrong. Human Chain from NikeSportswear on Vimeo. Payout Perspective: Nike has traditionally been very selective of the athletes it chooses to associate with, so it’s somewhat surprising to see […]