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UFC on Versus: Payout Perspective

March 22, 2010 by Kelsey Philpott 3 Comments

Welcome to another edition of Payout Perspective! This week, we’ll be taking a look at the UFC’s debut on Versus with an event that featured a light heavyweight bout between rising star Jon Jones and Brandon Vera, in addition to a heavyweight contender showdown between Junior dos Santos and Gabriel Gonzaga. In an attempt to […]

Filed Under: mainstream, marketing, opinion and analysis, sponsorships, UFC

RVCA Back in the UFC

March 18, 2010 by Kelsey Philpott Leave a Comment

RVCA sponsored athlete, BJ Penn, confirmed in an interview with IGN.com on Monday that RVCA is once again an approved sponsor for UFC fighters. In addition to Penn, the trendy lifestyle brand also sponsors UFC middleweight contender Vitor Belfort. IGN: RVCA clothing was recently banned from sponsorships inside the UFC. You’ve always been related to RVCA, […]

Filed Under: Apparel, sponsorships, UFC

Silver Star Official Partner of Top Rank

March 11, 2010 by Kelsey Philpott Leave a Comment

Silver Star Casting Co. has announced a new partnership with boxing’s Top Rank to become the promotion’s official t-shirt partner. The deal comes a few months after Silver Star signed Top Rank’s Manny Pacquiao to a sponsorship deal. (IRVINE, CA) – Silver Star Casting Co. has signed a deal with popular fight promotions company, Top […]

Filed Under: press release, Silver Star, sponsorships

Tokyo Five Continues MMA Sponsorship with Gonzaga

March 10, 2010 by Kelsey Philpott 4 Comments

MMAPayout.com has received word that emerging lifestyle brand Tokyo Five will continue to increase it’s support of mixed martial arts with the sponsorship of the UFC’s Gabriel Gonzaga at UFC on Versus 1 on March 21st in Denver, Colorado. Gonzaga will wear a limited edition Tokyo Five t-shirt on his way to the Octagon to […]

Filed Under: sponsorships

GSP Appears in Under Armour Ad

February 26, 2010 by Kelsey Philpott Leave a Comment

Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot. Payout Perspective: St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning […]

Filed Under: merchandise, sponsorships

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