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Mayweather chooses Maidana over Khan for May 3rd

February 25, 2014 by Jason Cruz 9 Comments

Floyd Mayweather, Jr. will fight Marcos Maidana on May 3rd in Las Vegas per a tweet sent out by Mayweather on his birthday.  It will be Mayweather’s third fight for Showtime Boxing. I will be fighting Marcos Maidana May 3rd on Pay-per-view Showtime/CBS http://t.co/mtj7H8WVxu pic.twitter.com/Rc2N87zcjP — Floyd Mayweather (@FloydMayweather) February 25, 2014 Mayweather engaged with […]

Filed Under: boxing, Golden Boy, social media

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

Cigano signs with 9ine

September 25, 2013 by Jason Cruz Leave a Comment

MMA Fighting reports that UFC Heavyweight Junior dos Santos has signed on with 9ine.  The Brazilian sports and entertainment company is headed by former soccer star Ronaldo and is backed by worldwide marketing communications firm WPP. You may recall that Anderson Silva signed on with 9ine in 2011.  It also represents several soccer stars as […]

Filed Under: agent, social media, sponsorships, UFC

Nate Diaz suspended for tweet

May 17, 2013 by Jason Cruz 6 Comments

MMA Fighting reports that Nate Diaz has been suspended pending an investigation for a tweet in which he made a gay slur.  Diaz sent the tweet in defense of Pat Healy as he had been stripped of bonuses for testing positive for marijuana use. Diaz used the slur to refer to Brian Caraway, the UFC […]

Filed Under: social media, Twitter, UFC

Rovell calls out White on UFC numbers

May 1, 2013 by Jason Cruz 16 Comments

ESPN Business Reporter and UFC head Dana White went back and forth on twitter on the state of UFC business.  The UFC drew the scrutiny of ESPN business reporter Darren Rovell.  If you didn’t know, Rovell covers the business of sports and is as active on twitter as Dana White.  Rovell sent a tweet out […]

Filed Under: Featured, financial, gate, Public Relations, ratings, social media, Twitter, UFC

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If I earned a UFC bonus on Sunday I’d cash out now

Kyle Griffin @kylegriffin1

Trump's family crypto business is expected to soon be allowed to operate like a bank — a decision, made by the Trump administration, that would give U.S. companies a new route to steer money to the president.

"For the first time in history, a president is leaning on a bank

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Lmao! Kiss my ass Hunter Campbell 😜

Absolutely true

Mike is right

MMA Junkie @MMAJunkie

Michael Bisping scolds Pereira for 'crying' about Gane loss: 'Not a good look' https://mmajunkie.usatoday.com/story/sports/ufc/2026/06/19/ufc-white-house-michael-bisping-opinion-alex-pereira-reaction-ciryl-gane-loss-bad-look/90618307007/?taid=6a35828bfbb36b00014b16b4&utm_campaign=trueanthem&utm_medium=trueanthem&utm_source=twitter

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The UFC event has destroyed the grass on the Ellipse in front of the White House.

REUTERS/Aaron Schwartz

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