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Mayweather chooses Maidana over Khan for May 3rd

February 25, 2014 by Jason Cruz 9 Comments

Floyd Mayweather, Jr. will fight Marcos Maidana on May 3rd in Las Vegas per a tweet sent out by Mayweather on his birthday.  It will be Mayweather’s third fight for Showtime Boxing. I will be fighting Marcos Maidana May 3rd on Pay-per-view Showtime/CBS http://t.co/mtj7H8WVxu pic.twitter.com/Rc2N87zcjP — Floyd Mayweather (@FloydMayweather) February 25, 2014 Mayweather engaged with […]

Filed Under: boxing, Golden Boy, social media

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

Cigano signs with 9ine

September 25, 2013 by Jason Cruz Leave a Comment

MMA Fighting reports that UFC Heavyweight Junior dos Santos has signed on with 9ine.  The Brazilian sports and entertainment company is headed by former soccer star Ronaldo and is backed by worldwide marketing communications firm WPP. You may recall that Anderson Silva signed on with 9ine in 2011.  It also represents several soccer stars as […]

Filed Under: agent, social media, sponsorships, UFC

Nate Diaz suspended for tweet

May 17, 2013 by Jason Cruz 6 Comments

MMA Fighting reports that Nate Diaz has been suspended pending an investigation for a tweet in which he made a gay slur.  Diaz sent the tweet in defense of Pat Healy as he had been stripped of bonuses for testing positive for marijuana use. Diaz used the slur to refer to Brian Caraway, the UFC […]

Filed Under: social media, Twitter, UFC

Rovell calls out White on UFC numbers

May 1, 2013 by Jason Cruz 16 Comments

ESPN Business Reporter and UFC head Dana White went back and forth on twitter on the state of UFC business.  The UFC drew the scrutiny of ESPN business reporter Darren Rovell.  If you didn’t know, Rovell covers the business of sports and is as active on twitter as Dana White.  Rovell sent a tweet out […]

Filed Under: Featured, financial, gate, Public Relations, ratings, social media, Twitter, UFC

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UFC 330 Payout Perspective

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Plaintiffs in Johnson antitrust lawsuit file statement prior to status conference

Despite two big losses, TKO touts another solid quarter

Muhammad Ali American Boxing Revival Act of 2026 introduced into Senate with minor changes

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Jed I. Goodman © @jedigoodman

Dana White on Eddie Hearn: 'I stopped listening to Eddie Hearn about three months ago. Is there anybody more full of shit than this guy?'

Retweet on Twitter MMA Payout Retweeted

Per GAEC,

Disclosed Purses for all fighters on the #ShieldsScott event

Again, only what was disclosed to the commission:

Claressa Shields: $500,000
Kaye Scott: $54,320

Joseph Hicks: $23,125
Troy Isley: $30,000

Bernice Ferreira: $20,000
Caroline Veyre: $20,300

Roamer Angulo:

UFC 330 Payout Perspective https://mmapayout.com/2026/08/16/ufc-330-payout-perspective/

Shane McMahon theme

Adam Schefter @AdamSchefter

What the Seahawks’ locker room sounded like after Devon Witherspoon became the highest-paid CB in NFL history.

Hard Knocks: Training Camp with the @Seahawks tonight at 9 pm ET on @hbomax.

Retweet on Twitter MMA Payout Retweeted

Yes, the Pulitzer-winning journalist is the source we should ignore, not the people who continue to want access to the LA sports team they cover. This was a dumb thing to think and an even dumber thing to tweet.

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