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UFC 171: Payout Perspective

March 17, 2014 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night.  For Hendricks, it […]

Filed Under: Affliction, Apparel, Attendance, bonuses, Featured, gate, pay-per-view, Reebok, social media, sponsorships, TV, UFC

Mayweather chooses Maidana over Khan for May 3rd

February 25, 2014 by Jason Cruz 9 Comments

Floyd Mayweather, Jr. will fight Marcos Maidana on May 3rd in Las Vegas per a tweet sent out by Mayweather on his birthday.  It will be Mayweather’s third fight for Showtime Boxing. I will be fighting Marcos Maidana May 3rd on Pay-per-view Showtime/CBS http://t.co/mtj7H8WVxu pic.twitter.com/Rc2N87zcjP — Floyd Mayweather (@FloydMayweather) February 25, 2014 Mayweather engaged with […]

Filed Under: boxing, Golden Boy, social media

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

Cigano signs with 9ine

September 25, 2013 by Jason Cruz Leave a Comment

MMA Fighting reports that UFC Heavyweight Junior dos Santos has signed on with 9ine.  The Brazilian sports and entertainment company is headed by former soccer star Ronaldo and is backed by worldwide marketing communications firm WPP. You may recall that Anderson Silva signed on with 9ine in 2011.  It also represents several soccer stars as […]

Filed Under: agent, social media, sponsorships, UFC

Nate Diaz suspended for tweet

May 17, 2013 by Jason Cruz 6 Comments

MMA Fighting reports that Nate Diaz has been suspended pending an investigation for a tweet in which he made a gay slur.  Diaz sent the tweet in defense of Pat Healy as he had been stripped of bonuses for testing positive for marijuana use. Diaz used the slur to refer to Brian Caraway, the UFC […]

Filed Under: social media, Twitter, UFC

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