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social media

After barrage on Twitter, Conor offers to ‘move forward’

April 3, 2019 by Jason Cruz Leave a Comment

Conor McGregor and Khabib Nurmogomedov escalated their war on social media yesterday which required the UFC to step in which may have spurred an “moving forward” mea culpa by the former double champion. The social media sparring began with McGregor posting a batch of pictures depicting a beaten Pauli Malignaggi after he had sparred the […]

Filed Under: Featured, social media, UFC

McGregor tops social media athletes for 2017

December 18, 2017 by Jason Cruz Leave a Comment

The Sports Business Journal reports that Conor McGregor is the “most valuable athlete” on social media for 2017.  Despite no UFC fights this year, his boxing match against Floyd Mayweather was a smash on PPV and the overall August event raked in $600 million per Showtime. According to media analytics firm, MVPIndex, McGregor topped all […]

Filed Under: Mayweather-McGregor, social media, UFC

Showtime to air Broner fight on Twitter

February 17, 2017 by Jason Cruz 9 Comments

Showtime Boxing will air its main event Saturday night on twitter featuring Adrien Broner and Adrian Granados.  It’s the first-ever of its kind for the sport of boxing. The event coincides with Showtime’s free preview weekend.  The card will also be on Showtime this Saturday night at 6pm PT. Stream the FIRST EVER boxing event […]

Filed Under: boxing, Showtime, social media, Twitter

UFC 199: Payout Perspective

June 5, 2016 by Jason Cruz 5 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 199 taking place at The Forum in Inglewood, California.  The show featured two title defenses. Bisping shocks the world Michael Bisping waited a long time for his shot at the middleweight title and he did not disappoint.  Perhaps exposing a […]

Filed Under: Adidas, Attendance, bonuses, Featured, FS1, gate, Monster Energy, Reebok, social media, sponsorships, TV, UFC, UFC Fight Pass

UFC 193: Payout Perspective

November 16, 2015 by Jason Cruz 34 Comments

Welcome to another edition of Payout Perspective.  In this edition, we take a look at the happenings taken place down under in Melbourne, Australia as Holly Holm upset Ronda Rousey to win the women’s bantamweight title. Holm, game plan takes out Rousey No one would have thought this would have been the ending.  But, a […]

Filed Under: bonuses, Featured, Public Relations, social media, sponsorships, UFC, video games, Zuffa

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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