The UFC has forged a deal with TikTok in a multi-year partnership in which the promotion will provide exclusive live content on the social-video platform. Financial terms of the deal were not disclosed. The deal begins this week with this Saturday’s UFC Fight Night featuring Curtis Blaydes vs. Derrick Lewis. The partnership will include the […]
social media
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]
After barrage on Twitter, Conor offers to ‘move forward’
Conor McGregor and Khabib Nurmogomedov escalated their war on social media yesterday which required the UFC to step in which may have spurred an “moving forward” mea culpa by the former double champion. The social media sparring began with McGregor posting a batch of pictures depicting a beaten Pauli Malignaggi after he had sparred the […]
McGregor tops social media athletes for 2017
The Sports Business Journal reports that Conor McGregor is the “most valuable athlete” on social media for 2017. Despite no UFC fights this year, his boxing match against Floyd Mayweather was a smash on PPV and the overall August event raked in $600 million per Showtime. According to media analytics firm, MVPIndex, McGregor topped all […]
Showtime to air Broner fight on Twitter
Showtime Boxing will air its main event Saturday night on twitter featuring Adrien Broner and Adrian Granados. It’s the first-ever of its kind for the sport of boxing. The event coincides with Showtime’s free preview weekend. The card will also be on Showtime this Saturday night at 6pm PT. Stream the FIRST EVER boxing event […]