When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]
social media
After barrage on Twitter, Conor offers to ‘move forward’
Conor McGregor and Khabib Nurmogomedov escalated their war on social media yesterday which required the UFC to step in which may have spurred an “moving forward” mea culpa by the former double champion. The social media sparring began with McGregor posting a batch of pictures depicting a beaten Pauli Malignaggi after he had sparred the […]
McGregor tops social media athletes for 2017
The Sports Business Journal reports that Conor McGregor is the “most valuable athlete” on social media for 2017. Despite no UFC fights this year, his boxing match against Floyd Mayweather was a smash on PPV and the overall August event raked in $600 million per Showtime. According to media analytics firm, MVPIndex, McGregor topped all […]
Showtime to air Broner fight on Twitter
Showtime Boxing will air its main event Saturday night on twitter featuring Adrien Broner and Adrian Granados. It’s the first-ever of its kind for the sport of boxing. The event coincides with Showtime’s free preview weekend. The card will also be on Showtime this Saturday night at 6pm PT. Stream the FIRST EVER boxing event […]
UFC 199: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 199 taking place at The Forum in Inglewood, California. The show featured two title defenses. Bisping shocks the world Michael Bisping waited a long time for his shot at the middleweight title and he did not disappoint. Perhaps exposing a […]