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UFC 184: Payout Perspective

March 4, 2015 by Jason Cruz 25 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano. Gone in 14 seconds Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar […]

Filed Under: Attendance, Featured, FS1, gate, Invicta FC, mainstream, opinion and analysis, pay-per-view, payouts, Reebok, social media, sponsorships, TV, UFC, Zuffa

Squor offers fighters extra income using social media

October 16, 2014 by Jason Cruz 2 Comments

MMA Junkie reports (via USA Today) on one of the newest revenue stream for MMA fighters which utilizes their following on social.  Squor pays athletes for using their platform when they are on social media. Fighters have been paid up to $4,000 per month for just using the Squor link on their twitter feeds.  The company […]

Filed Under: social media, UFC

Pettis wins Wheaties box cover

September 2, 2014 by Jason Cruz 6 Comments

Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account.  Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]

Filed Under: social media, sponsorships, UFC

UFC 171: Payout Perspective

March 17, 2014 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night.  For Hendricks, it […]

Filed Under: Affliction, Apparel, Attendance, bonuses, Featured, gate, pay-per-view, Reebok, social media, sponsorships, TV, UFC

Mayweather chooses Maidana over Khan for May 3rd

February 25, 2014 by Jason Cruz 9 Comments

Floyd Mayweather, Jr. will fight Marcos Maidana on May 3rd in Las Vegas per a tweet sent out by Mayweather on his birthday.  It will be Mayweather’s third fight for Showtime Boxing. I will be fighting Marcos Maidana May 3rd on Pay-per-view Showtime/CBS http://t.co/mtj7H8WVxu pic.twitter.com/Rc2N87zcjP — Floyd Mayweather (@FloydMayweather) February 25, 2014 Mayweather engaged with […]

Filed Under: boxing, Golden Boy, social media

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