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UFC 199: Payout Perspective

June 5, 2016 by Jason Cruz 5 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 199 taking place at The Forum in Inglewood, California.  The show featured two title defenses. Bisping shocks the world Michael Bisping waited a long time for his shot at the middleweight title and he did not disappoint.  Perhaps exposing a […]

Filed Under: Adidas, Attendance, bonuses, Featured, FS1, gate, Monster Energy, Reebok, social media, sponsorships, TV, UFC, UFC Fight Pass

UFC 193: Payout Perspective

November 16, 2015 by Jason Cruz 34 Comments

Welcome to another edition of Payout Perspective.  In this edition, we take a look at the happenings taken place down under in Melbourne, Australia as Holly Holm upset Ronda Rousey to win the women’s bantamweight title. Holm, game plan takes out Rousey No one would have thought this would have been the ending.  But, a […]

Filed Under: bonuses, Featured, Public Relations, social media, sponsorships, UFC, video games, Zuffa

UFC 184: Payout Perspective

March 4, 2015 by Jason Cruz 25 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano. Gone in 14 seconds Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar […]

Filed Under: Attendance, Featured, FS1, gate, Invicta FC, mainstream, opinion and analysis, pay-per-view, payouts, Reebok, social media, sponsorships, TV, UFC, Zuffa

Squor offers fighters extra income using social media

October 16, 2014 by Jason Cruz 2 Comments

MMA Junkie reports (via USA Today) on one of the newest revenue stream for MMA fighters which utilizes their following on social.  Squor pays athletes for using their platform when they are on social media. Fighters have been paid up to $4,000 per month for just using the Squor link on their twitter feeds.  The company […]

Filed Under: social media, UFC

Pettis wins Wheaties box cover

September 2, 2014 by Jason Cruz 6 Comments

Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account.  Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]

Filed Under: social media, sponsorships, UFC

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High School coaches are too emotional

Joe Morel @joe_morel2398

Not sure if this is the head coach from Centennial, but this is unacceptable from any Coach during the post game handshake line! @Cehsfootball

Jim Mora never was a good coach, his dad was

Jon Tritsch @hometownJT

Colorado State football is at a place where the care level is high but so is the tension… and may have reached a tipping point.
It is heated before halftime with Boise State up 29-10.
#CSURams

Not even a Miami fan but do you have to walk to the sidelines with the ball in your bosom for it to be a catch? He had caught the ball and even had two feet in before the ball was knocked out of bounds

Barstool Sports @barstoolsports

The immaculate loss of possession

That should be a catch for Miami

She is African American, so I'm not sure that is who he wants...because, you know.

Allen Ivermectin @FanSince09

Apparently there’s a lady named Dana White who is an DoD public affairs assistant and I guarantee you someone recommended her to Trump and he thought they meant UFC Dana White and nobody is allowed to correct him lol

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