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UFC 152: Payout Perspective

September 23, 2012 by Jason Cruz 7 Comments

Welcome back to another edition of Payout Perspective.  This time we take a look at UFC 152 coming from the Air Canada Centre in Toronto, Canada. Jones survives scare, subs Phenom A first round armbar out of nowhere and Jon Jones almost saw his unblemished (let’s not count Hamill DQ) record go away and one […]

Filed Under: Featured, gate, Public Relations, ratings, RYU, social media, sponsorships, Twitter, UFC

Survey confirms UFC fans social media savvy

July 16, 2012 by Jason Cruz 1 Comment

The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]

Filed Under: Featured, social media, sponsorships, UFC

UFC 148: Payout Perspective

July 8, 2012 by Jason Cruz 18 Comments

Welcome to another edition of Payout Perspective.  This time we look at the biggest card of the year: Silva v. Sonnen II at the MGM Grand Garden Arena. Silva KOs Sonnen in 2nd round Anderson Silva eluded a spinning back elbow from Chael Sonnen and began and assault with a knee to Sonnen’s  chest which […]

Filed Under: Featured, FOX, gate, pay-per-view, social media, sponsorships, TV, UFC, Zuffa

K-1 announces open tryouts in LA

June 27, 2012 by Jason Cruz 1 Comment

Kickboxing organization K-1 will be conducting open tryouts at Muscle Beach in Los Angeles, California on July 19, 2012 for events later this year. Via K-1 press release: K-1 is offering this unprecedented opportunity for K-1 hopefuls to fight in a 2012 event and the chance to compete for $2 Million in prize money. $1 […]

Filed Under: K-1, kickboxing, press release, social media

Silva and Sonnen made comic book characters

June 26, 2012 by Jason Cruz Leave a Comment

The UFC is pulling out all of the stops to ensure that UFC 148 is a success including a comic book strip depicting Anderson Silva and Chael Sonnen.  The comic depictions appear on the UFC’s Facebook page and will be updated daily to promote July 7th’s showdown.   Via UFC press release: Reigning UFC Middleweight […]

Filed Under: press release, social media, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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