Mashable.com conducted an interview with UFC head Dana White on the company’s social media presence. The interview was done in lead-up to the BusinessNextSocial conference next month in Las Vegas where White will be the keynote speaker. The article/interview talks about how White transformed the public perception of the UFC with help from social media. […]
social media
UFC 152: Payout Perspective
Welcome back to another edition of Payout Perspective. This time we take a look at UFC 152 coming from the Air Canada Centre in Toronto, Canada. Jones survives scare, subs Phenom A first round armbar out of nowhere and Jon Jones almost saw his unblemished (let’s not count Hamill DQ) record go away and one […]
Survey confirms UFC fans social media savvy
The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]
UFC 148: Payout Perspective
Welcome to another edition of Payout Perspective. This time we look at the biggest card of the year: Silva v. Sonnen II at the MGM Grand Garden Arena. Silva KOs Sonnen in 2nd round Anderson Silva eluded a spinning back elbow from Chael Sonnen and began and assault with a knee to Sonnen’s chest which […]
K-1 announces open tryouts in LA
Kickboxing organization K-1 will be conducting open tryouts at Muscle Beach in Los Angeles, California on July 19, 2012 for events later this year. Via K-1 press release: K-1 is offering this unprecedented opportunity for K-1 hopefuls to fight in a 2012 event and the chance to compete for $2 Million in prize money. $1 […]