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social media

Hawn settles sponsorship dispute

January 28, 2013 by Jason Cruz 2 Comments

MMA Junkie reports that Bellator fighter Rick Hawn has settled his dispute with a sponsor that did not pay him after his fight January 17th.  Hawn took to twitter to let his followers know of the issue. Bellator CEO Bjorn Rebney initially covered the $1,500 due Hawn from clothing sponsor HTFU apparel.  The sponsor has […]

Filed Under: Bellator, Public Relations, social media, sponsorships

Dana White interviewed on UFC’s social media use

December 14, 2012 by Jason Cruz 1 Comment

Mashable.com conducted an interview with UFC head Dana White on the company’s social media presence.  The interview was done in lead-up to the BusinessNextSocial conference next month in Las Vegas where White will be the keynote speaker. The article/interview talks about how White transformed the public perception of the UFC with help from social media.  […]

Filed Under: social media, UFC

UFC 152: Payout Perspective

September 23, 2012 by Jason Cruz 7 Comments

Welcome back to another edition of Payout Perspective.  This time we take a look at UFC 152 coming from the Air Canada Centre in Toronto, Canada. Jones survives scare, subs Phenom A first round armbar out of nowhere and Jon Jones almost saw his unblemished (let’s not count Hamill DQ) record go away and one […]

Filed Under: Featured, gate, Public Relations, ratings, RYU, social media, sponsorships, Twitter, UFC

Survey confirms UFC fans social media savvy

July 16, 2012 by Jason Cruz 1 Comment

The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]

Filed Under: Featured, social media, sponsorships, UFC

UFC 148: Payout Perspective

July 8, 2012 by Jason Cruz 18 Comments

Welcome to another edition of Payout Perspective.  This time we look at the biggest card of the year: Silva v. Sonnen II at the MGM Grand Garden Arena. Silva KOs Sonnen in 2nd round Anderson Silva eluded a spinning back elbow from Chael Sonnen and began and assault with a knee to Sonnen’s  chest which […]

Filed Under: Featured, FOX, gate, pay-per-view, social media, sponsorships, TV, UFC, Zuffa

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ICYMI #Zuffa files Reply Brief in its appeal in the Cirkunov lawsuit https://mmapayout.com/2026/09/07/zuffa-files-reply-brief-in-cirkunov-antitrust-lawsuit/

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