MMA Fighting reports that UFC Heavyweight Junior dos Santos has signed on with 9ine. The Brazilian sports and entertainment company is headed by former soccer star Ronaldo and is backed by worldwide marketing communications firm WPP.
You may recall that Anderson Silva signed on with 9ine in 2011. It also represents several soccer stars as well.
Via MMA Fighting:
According to 9ine’s CEO Marcus Buaiz, the company will take care of dos Santos’ image, social media and contracts with sponsors. “Cigano” is currently sponsored by Nike, TNT and Corinthians.
“Cigano is a great champion with an image that lots of companies want to work with, and he has a good relationship with the media,” Buaiz said. “9ine’s goal is to increase what has already been done with our excellence of working athlete’s image.”
Payout Perspective:
You may recall that JDS suddenly left long time manager Ed Soares in June 2011 for the Guedes Group. That occurred months before his KO of Cain Velasquez on the first Fox show. The latest development is an interesting move by JDS since he has already secured top sponsors. We will see what his new agency can do for him.
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