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Monster Energy

Phorm Energy is Dana White’s latest side business

May 30, 2025 by Jason Cruz Leave a Comment

This past Wednesday, Anheuser-Busch launched Phorm Energy, an energy drink that will be promoted by Dana White. Phorm Energy is a non-acoholic caffeinated beverage that is the first in partnership with the UFC boss. View this post on Instagram A post shared by PHORM ENERGY (@phormenergy) The drink comes in four flavors: grape, orange, blue […]

Filed Under: Monster Energy, sponsorships, UFC

Monster Energy renews UFC sponsorship

February 12, 2025 by Jason Cruz Leave a Comment

Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]

Filed Under: Monster Energy, sponsorships, UFC

UFC 248: Payout Perspective

March 13, 2020 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 248 which took place on Saturday night at T-Mobile Arena in Las Vegas. Adesanya outpoints Romero It was one of the ugliest fights in UFC main event history as Israel Adesanya and Yoel Romero fought a 5-round disappointment.  Both fighters […]

Filed Under: Featured, Modelo, Monster Energy, Nemiroff, P3, UFC

UFC 247: Payout Perspective

February 13, 2020 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 247 from Houston, Texas. Jones outlasts Reyes to retain title Jon Jones received another stiff test from Dominick Reyes but was able to come on in the championship rounds to win a unanimous decision.  Reyes came out of the gate […]

Filed Under: Attendance, Featured, gate, Monster Energy, sponsorships

UFC 241: Payout Perspective

August 19, 2019 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  In this edition we take a look at a very successful UFC 241 from The Honda Center in Anaheim, California. Stipe KOs Cormier to regain Heavyweight title Stipe Miocic regained the UFC Heavyweight title with a KO of Daniel Cormier late in the 4th round.  DC had looked […]

Filed Under: Attendance, bonuses, ESPN, Featured, gate, Modelo, Monster Energy, Nemiroff, P3, Public Relations, sponsorships, TV, UFC

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UFC 330 Payout Perspective

Update on CSI Entertainment – Mayweather lawsuit, Injunction request withdrawn

The Legal Submission 109 takes a look at TKO Earnings

Plaintiffs in Johnson antitrust lawsuit file statement prior to status conference

Despite two big losses, TKO touts another solid quarter

Muhammad Ali American Boxing Revival Act of 2026 introduced into Senate with minor changes

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Jed I. Goodman © @jedigoodman

Dana White on Eddie Hearn: 'I stopped listening to Eddie Hearn about three months ago. Is there anybody more full of shit than this guy?'

Retweet on Twitter MMA Payout Retweeted

Per GAEC,

Disclosed Purses for all fighters on the #ShieldsScott event

Again, only what was disclosed to the commission:

Claressa Shields: $500,000
Kaye Scott: $54,320

Joseph Hicks: $23,125
Troy Isley: $30,000

Bernice Ferreira: $20,000
Caroline Veyre: $20,300

Roamer Angulo:

UFC 330 Payout Perspective https://mmapayout.com/2026/08/16/ufc-330-payout-perspective/

Shane McMahon theme

Adam Schefter @AdamSchefter

What the Seahawks’ locker room sounded like after Devon Witherspoon became the highest-paid CB in NFL history.

Hard Knocks: Training Camp with the @Seahawks tonight at 9 pm ET on @hbomax.

Retweet on Twitter MMA Payout Retweeted

Yes, the Pulitzer-winning journalist is the source we should ignore, not the people who continue to want access to the LA sports team they cover. This was a dumb thing to think and an even dumber thing to tweet.

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