Squor offers fighters extra income using social media

MMA Junkie reports (via USA Today) on one of the newest revenue stream for MMA fighters which utilizes their following on social.  Squor pays athletes for using their platform when they are on social media.

Fighters have been paid up to $4,000 per month for just using the Squor link on their twitter feeds.  The company also offers bonuses.  UFC Strawweight competitor, Felice Herrig, confirmed that she was paid $8,900 per month for using Squor through “engagement bonuses.”  Conor McGregor was also a fighter mentioned in the article that does well each month from Squor per his use of it on social media.

My new sig tank ONLY on Sqor. I love that it doesn’t scream MMA SHIRT !! Unsigned http://shop… http://t.co/FwPS2nAgrR pic.twitter.com/DaWKn9Liqv

— Felice Herrig (@feliceherrig) October 16, 2014

Getting that #cagework in at #ReignTrainingCenter Awesome class! Come by and learn some techn… http://t.co/neKqFlYNcJ pic.twitter.com/sosTgtY79z — Mark Muñoz (@mark_munoz) October 14, 2014

Munoz’s Squor.

Drilling some ground and pound w my man @maxbohanan @almeidabjj http://t.co/tpTZ88oNLR pic.twitter.com/X0QuNyenKb

— Frankie Edgar (@FrankieEdgar) October 16, 2014

Edgar’s Squor.

You can follow UFC fighters on Squor here.

Payout Perspective:

It’s not clear how fighters earn their money from Squor or how Squor benefits but one might assume it’s based on the number of followers each individual has and how many of their followers click and follow the Squor link.  The monetary incentive for use of social media is reminiscent of the short-live twitter bonuses the UFC awarded.  The article does note that the “pay to post” revenue structure may one day run dry and Squor has offered a crowdfund option for fighters. For fighters, it’s another revenue stream for them that may benefit those in between fights.