Toyo Tires will return as the official tire of the UFC for 2011. The Cypress, California company will be featured on octagon ring posts in six PPVs as well as Saturday night’s Fight for the Troops. The Toyo Tires logo will also be on the mat for select Fight Nights. From the UFC press release: […]
marketing
Band Aid: Rua sponsored by sport band company
UFC Lightweight Heavyweight Champ Mauricio “Shogun” Rua is the newest brand ambassador for Ampli5, a sports band company out of St. Petersburg, Florida. From the Ampli5 press release: Ampli5’s Health-Sports bands and dog tags are designed to increase performance by balancing natural energy fields and restoring the proper internal frequencies of the body. The power […]
Phan gives “how to” video on MMA judging
A rematch between Nam Phan and Leonard Garcia is set for Ultimate Fight Night 24 in Seattle, March 26th. Phan-Garcia II is a result of suspect judging in their initial encounter in which Garcia won the match but many, including Joe Rogan, believed Phan earned the decision. In hopes of preventing another error, Phan has produced […]
Brock Lesnar cuts promo for upcoming book
Brock Lesnar reappeared to MMA fans this week as he released a promotional video for his upcoming book. The video looks homemade, unscripted and not thought through. Here it is via MMA Mania: Payout Perspective: My initial thought was that this was a spoof. A wierd way to promo Lesnar as he returns to the […]
UFC 125: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]