UFC Lightweight Heavyweight Champ Mauricio “Shogun” Rua is the newest brand ambassador for Ampli5, a sports band company out of St. Petersburg, Florida.
From the Ampli5 press release:
Ampli5’s Health-Sports bands and dog tags are designed to increase performance by balancing natural energy fields and restoring the proper internal frequencies of the body. The power behind all Ampli5 products is the Ampli5 Technology, which is contained in an exclusive proprietary alloy that is part of each item.
As part of the campaign with Rua, Ampli5 is running a contest on its website where one could win a chance to see Rua fight Rashard Evans in person.
In the coming weeks, Ampli5 will be running a promotional contest via its social media platforms that includes an all-inclusive paid vacation package to watch Shogun Rua take on Rashad Evans at UFC 128 in Newark, NJ on March 19, 2011. The winning contestant will also receive an Ampli5 gift package.
Payout Perspective:
Another good example of the extension of sponsorship opportunities for fighters. I am not clear of the science behind the product, or how it could help Rua, but bands like these are worn by athletes in golf, basketball, football and tennis. These bands seem similar to Phiten, which endorsers include Matt Hasselback, Joba Chamberlain and Jennie Finch.
For Ampli5, its a good way to target an audience as Rua will headline UFC 128. The promotional contest is another great opportunity to garner buzz in the weeks prior to the event. The exposure from the event should create good web traffic for the company.
As an aside, the commercial on its website shows that Maven Huffman is a spokesperson for the product. For those of you who are wrestling fans, Maven won the very first WWE’s Tough Enough.
“I am not clear of the science behind the product”
That is because there isn’t any.
Speaking of sponsorship. I remember some Jason Stathom movie sponsoring a UFC event. I don’t remember which one. I was just remembering that the other day. That got me wondering if Carona’s new movie which is due out soon will try to sponsor either a SF event or at least some fighters for an event. Of course sponsoring Gina in a fight would be the ultimate idea.
Pretty sure the recent Power Balance lawsuit and publicity has ruined it for everyone. One you lose public trust you lose all credibility no matter who is wearing the product. Plus, it could be argued that it is a gimmick, it’s all psychological and that there is no real science behind it.
Steve,
Right on. “Exclusive proprietary Alloy”, read: tin. These things are garbage, but it they can sell ’em, then more power to ’em.
Actually Diego, I just got one.. It is 316L stainless steel with real leather. Nice That is the best grade that is used in jewelry. After seeing Shogun get involved, i tried it myself. You should give it a shot before you pan something you have never seen. Just because there are frauds out there, does not mean everything is a fraud.
I`m from Brazil, for sure Shogun`s fan. I started to use Ampli5 last year and I can say that it really works. Unfortunately, people used to judge without basis. Certainly, who says that Ampli5 doesn`t works didn`t have try it yet. Power Balance really sucks, I have one, and I got surprised by the effect that Ampli5 does permanently.