Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]
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Sponsorship Spotlight: Cagehero
MMA Payout had the opportunity to speak with Mark Mastrandrea about his company Cagehero. Founded in 2010 along with Ian Parker, Cagehero t-shirt designs are not the usual MMA brand of skull and crossbones design. MP: When was Cagehero established? How long have you been in business? Where are your offices? CH: Ian Parker and […]
Sponsorship Spotlight: XBox 360
MMA Payout had the opportunity to contact Mary Renouf of the Global Brand Marketing department of XBox for a Q&A about its recent sponsorship of Demetrious “Mighty Mouse” Johnson at UFC 126. Johnson defeated Kid Yamamoto in the second match ever aired on UFC’s Facebook page. MP: How did you decide to sponsor Demetrious Johnson? […]
MMA documentary set to debut at film festival
A new documentary, Fightville, focusing on mixed martial arts will appear at the South by Southwest Film Festival in Austin, Texas on March 12th. Via Press Release: For those looking for a sign that MMA is crossing over to the mainstream, the New York Times recently reported that of the 1,792 feature films submitted to […]
Form Athletics releases Vegas-inspired video to support new clothing line
Form Athletics released a video supporting its Fall 2011 clothing line. With its tagline: “Finally a brand you’ll want to wear,” it looks to be more than just t-shirt designs. The video shows the Form stable including Urijah Faber, Mark Munoz, Jon Jones (shooting pool in the shadows), Chad Mendes, Joseph Benavidez, Scott Jorgenson and Anthony Pettis. Payout […]