MMA Payout had the opportunity to speak with Mark Mastrandrea about his company Cagehero. Founded in 2010 along with Ian Parker, Cagehero t-shirt designs are not the usual MMA brand of skull and crossbones design. MP: When was Cagehero established? How long have you been in business? Where are your offices? CH: Ian Parker and […]
marketing
Sponsorship Spotlight: XBox 360
MMA Payout had the opportunity to contact Mary Renouf of the Global Brand Marketing department of XBox for a Q&A about its recent sponsorship of Demetrious “Mighty Mouse” Johnson at UFC 126. Johnson defeated Kid Yamamoto in the second match ever aired on UFC’s Facebook page. MP: How did you decide to sponsor Demetrious Johnson? […]
MMA documentary set to debut at film festival
A new documentary, Fightville, focusing on mixed martial arts will appear at the South by Southwest Film Festival in Austin, Texas on March 12th. Via Press Release: For those looking for a sign that MMA is crossing over to the mainstream, the New York Times recently reported that of the 1,792 feature films submitted to […]
Form Athletics releases Vegas-inspired video to support new clothing line
Form Athletics released a video supporting its Fall 2011 clothing line. With its tagline: “Finally a brand you’ll want to wear,” it looks to be more than just t-shirt designs. The video shows the Form stable including Urijah Faber, Mark Munoz, Jon Jones (shooting pool in the shadows), Chad Mendes, Joseph Benavidez, Scott Jorgenson and Anthony Pettis. Payout […]
UFC, Strikeforce Set to Enjoy Early 2011 Success
The UFC has experienced tremendous growth over the last few years. Its PPV revenues have increased by an annual average of over 20% in the last three years and its live gate has tracked similarly at an average increase of 15% . This is outstanding growth, but also difficult to sustain, which is why many […]