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Strikeforce HW GP: Fedor vs Silva Quick Notes

February 11, 2011 by MMAPayout Moderator 11 Comments

Strikeforce kicked off this last critical week with a successful Fan Experience event held in New York City and closed it with HDNet’s coverage of their weigh-ins today, all leading up to Saturday night’s opening round of their first ever Heavyweight World Grand Prix. Strikeforce: Fedor vs Silva Weigh-In Photo: Strikeforce: Fedor vs Silva Weigh-In […]

Filed Under: marketing, Strikeforce, TV

Strikeforce Grand Prix Fan Experience Event Makes Big Splash In New York

February 9, 2011 by MMAPayout Moderator 5 Comments

Strikeforce held their Heavyweight GP meet and greet fan experience event in New York, where fans were able to meet all GP participants, win free tickets, autographs, photos, and participate in other activities geared for the fans. The event ran from 4-6pm ET at the Roseland Ballroom, where fans got a chance to meet, interact, […]

Filed Under: marketing, Strikeforce

UFC 126: Payout Perspective

February 8, 2011 by Jason Cruz 8 Comments

Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]

Filed Under: booking, Featured, gate, marketing, new media, pay-per-view, payouts, social media, sponsorships, Twitter, UFC, xyience

Jones signs signature deal with K-Swiss, FORM

February 2, 2011 by Jason Cruz 7 Comments

K-Swiss announced a multi-year endorsement deal with UFC light heavyweight contender Jon “Bones” Jones for K-Swiss and FORM Athletics. Jones’ deal includes collaborating with K-Swiss on a signature shoe. According to Jones’ agent, Malki Kawa, he is the first MMA star to have his own shoe. Via K-Swiss press release: The Jones deal with K·Swiss will […]

Filed Under: marketing, sponsorships, UFC

Silva signs with sports marketing company 9ine

February 1, 2011 by Jason Cruz 1 Comment

Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]

Filed Under: marketing, UFC

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JUST IN: GOP lawmakers warn WNBA the DOJ could get involved if the league fails to address “attacks” involving Caitlin Clark.

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Didn't know this was a thing but delighted it is.

Conor McGregor is a horrible, despicable rapist wanker and he should be the shame of Ireland. Well done The Burren

Maybe they should just call it the Ariel Helwani award and give it to other MMA journalists?

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JUST IN: Seattle Mayor Katie Wilson has turned off surveillance cameras in the Stadium District following the World Cup.

Wilson says this follows through on a committment she made after she was elected.

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