Brock Lesnar cuts promo for upcoming book

Brock Lesnar reappeared to MMA fans this week as he released a promotional video for his upcoming book. The video looks homemade, unscripted and not thought through.

Here it is via MMA Mania:

Payout Perspective:

My initial thought was that this was a spoof. A wierd way to promo Lesnar as he returns to the UFC to fight Frank Mir or coach TUF. But, no, it appears to be a legitimate promo for his autobiography coming out later this year. I was under the impression that Paul Heyman was assisting in writing the book. If so, I would have hoped that Heyman would have helped with the promotional efforts. Certainly, Heyman could have done something better to sell this book. Lesnar doesn’t have the book with him or at least some sort of cover art to show people that an actual book is forthcoming.

For all of the promos he cut in the WWE and his post-match speeches after Mir II and Carwin I, it’s surprising to see Lesnar look so uncomfortable and at a loss for words.