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The Promotional Value of the Pettis Kick

December 17, 2010 by Kelsey Philpott 9 Comments

Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]

Filed Under: marketing, TV, UFC, WEC

UFC 124: Payout Perspective

December 13, 2010 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]

Filed Under: Featured, gate, mainstream, marketing, media, pay-per-view, sponsorships, UFC

The UFC Fan Base

November 29, 2010 by Kelsey Philpott

There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]

Filed Under: Featured, mainstream, marketing, sponsorships, UFC

Limited edition Silva watch available on Black Friday

November 26, 2010 by Jason Cruz 1 Comment

UFC middleweight champion Anderson Silva has partnered with watchmaker Meister in releasing limited edition watches with the identifiable Silva “killer bee” logo. The limited edition watches are available online at Meister’s web site. Only 50 of the 200 made will be available online. The remaining watches will be distributed to select Meister retailers. Via MMA Junkie: Previous special-edition […]

Filed Under: marketing, UFC

White honored at 2010 Sports Media Marketing Awards

November 21, 2010 by Jason Cruz 1 Comment

UFC President Dana White was honored with the Sports Media Marketing’s Game Changer Award Thursday night in New York. The award was presented to him by PromaxBDA, a global nonprofit organization dedicated to the development of new technologies, applications, business models and industries. From the Sports Media Marketing web site: The Game Changer Award recognizes a […]

Filed Under: marketing, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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