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UFC 125: Payout Perspective

January 2, 2011 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]

Filed Under: Featured, mainstream, marketing, pay-per-view, sponsorships, TV, UFC

Velasquez out 6-8 months with shoulder injury

December 30, 2010 by Jason Cruz 3 Comments

Bad news for the UFC as newly crowned Heavyweight Champion Cain Velasquez will be out 6-8 months due to what is being reported as a torn rotator cuff injury. Dana White confirmed the news (not of the torn rotator, but that Cain would be out) after the UFC 125 press conference held Wednesday. From MMA Fighting: “Yep, it’s true,” […]

Filed Under: marketing, UFC

White, UFC fighters featured in Playboy

December 27, 2010 by Jason Cruz Leave a Comment

UFC fighters Ryan Bader, Jon Jones, Junior dos Santos, Vito Belfort and Stephan Bonnar join Dana White in a Playboy pictorial for its January 2011 issue. Via Fight! Magazine: The group took part in the “Stand Tough” fashion pictorial in which they modeled looks from Calvin Klein, Hugo Boss and Tommy Hilfiger among others. Belfort […]

Filed Under: mainstream, marketing, UFC

Pacquiao picks Sugar Shane for next fight

December 26, 2010 by Jason Cruz 5 Comments

Shane Mosley announced on his twitter account that he’s next in line to fight Manny Pacquiao on May 7, 2011. Via the OC Register: Mosley broke the news earlier tonight (December 21st) on his Twitter page: “Well Twitter land it’s official me, bob, and jay prince hammered everything out and bob is drafting up papers […]

Filed Under: boxing, HBO, marketing

UFC Makes Weekly Top Twitter Trends List

December 20, 2010 by Kelsey Philpott 2 Comments

Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]

Filed Under: marketing, new media, sponsorships, UFC

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JUST IN: GOP lawmakers warn WNBA the DOJ could get involved if the league fails to address “attacks” involving Caitlin Clark.

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Didn't know this was a thing but delighted it is.

Conor McGregor is a horrible, despicable rapist wanker and he should be the shame of Ireland. Well done The Burren

Maybe they should just call it the Ariel Helwani award and give it to other MMA journalists?

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JUST IN: Seattle Mayor Katie Wilson has turned off surveillance cameras in the Stadium District following the World Cup.

Wilson says this follows through on a committment she made after she was elected.

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