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Brock Lesnar cuts promo for upcoming book

January 6, 2011 by Jason Cruz 1 Comment

Brock Lesnar reappeared to MMA fans this week as he released a promotional video for his upcoming book. The video looks homemade, unscripted and not thought through. Here it is via MMA Mania: Payout Perspective: My initial thought was that this was a spoof. A wierd way to promo Lesnar as he returns to the […]

Filed Under: marketing, publishing, UFC

UFC 125: Payout Perspective

January 2, 2011 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]

Filed Under: Featured, mainstream, marketing, pay-per-view, sponsorships, TV, UFC

Velasquez out 6-8 months with shoulder injury

December 30, 2010 by Jason Cruz 3 Comments

Bad news for the UFC as newly crowned Heavyweight Champion Cain Velasquez will be out 6-8 months due to what is being reported as a torn rotator cuff injury. Dana White confirmed the news (not of the torn rotator, but that Cain would be out) after the UFC 125 press conference held Wednesday. From MMA Fighting: “Yep, it’s true,” […]

Filed Under: marketing, UFC

White, UFC fighters featured in Playboy

December 27, 2010 by Jason Cruz Leave a Comment

UFC fighters Ryan Bader, Jon Jones, Junior dos Santos, Vito Belfort and Stephan Bonnar join Dana White in a Playboy pictorial for its January 2011 issue. Via Fight! Magazine: The group took part in the “Stand Tough” fashion pictorial in which they modeled looks from Calvin Klein, Hugo Boss and Tommy Hilfiger among others. Belfort […]

Filed Under: mainstream, marketing, UFC

Pacquiao picks Sugar Shane for next fight

December 26, 2010 by Jason Cruz 5 Comments

Shane Mosley announced on his twitter account that he’s next in line to fight Manny Pacquiao on May 7, 2011. Via the OC Register: Mosley broke the news earlier tonight (December 21st) on his Twitter page: “Well Twitter land it’s official me, bob, and jay prince hammered everything out and bob is drafting up papers […]

Filed Under: boxing, HBO, marketing

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One step forward.

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