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A review of some of the top MMA business stories of 2019

December 31, 2019 by Jason Cruz Leave a Comment

2019 was a big year for the business of MMA as the industry changed in many ways.  While I’ve given you an extended look at the year’s events, I’ve had other things going on.  Thus, here is a truncated version of some of the top business stories in MMA. Brock Lesnar out after thoughts of […]

Filed Under: ESPN, Featured, ONE Championshp, publishing, ratings, TV, UFC, Zuffa

Bonnier Corp. to publish UFC Magazine

November 11, 2011 by Jason Cruz Leave a Comment

The UFC has chosen publisher Bonnier Corp. to produce its official UFC Magazine. The first issue published by Bonnier will be available in the early part of 2012. Via UFC press release: Bonnier Corp. and the Ultimate Fighting Championship® have announced an agreement for Bonnier to begin producing the mixed martial arts organization’s official magazine. […]

Filed Under: publishing, UFC

Lesnar book out May 24th

February 18, 2011 by Jason Cruz 3 Comments

MMA Junkie reports that Brock Lesnar’s autobiography is due out May 24th. The former UFC champ and current TUF coach wrote the book with Paul Heyman. Via MMA Junkie: Although notoriously closed-guarded and rarely one to seek out publicity, Lesnar promises to speak openly about his pro-sports career and life outside of competition. The 208-page […]

Filed Under: publishing

New Magazine Focuses on MMA Fitness

February 9, 2011 by Jason Cruz 2 Comments

Fighters Only magazine has introduced a new fitness publication called, Train Hard Fight Easy (THFE), which will focus on MMA fitness and nutrition. According to Fighters Only: In addition to expert editorial discussing MMA-related health, nutrition and conditioning THFE also features blow-by-blow fighting techniques. Taking readers through their fight secrets and appearing in their own […]

Filed Under: publishing

Brock Lesnar cuts promo for upcoming book

January 6, 2011 by Jason Cruz 1 Comment

Brock Lesnar reappeared to MMA fans this week as he released a promotional video for his upcoming book. The video looks homemade, unscripted and not thought through. Here it is via MMA Mania: Payout Perspective: My initial thought was that this was a spoof. A wierd way to promo Lesnar as he returns to the […]

Filed Under: marketing, publishing, UFC

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