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marketing

Silva signs with sports marketing company 9ine

February 1, 2011 by Jason Cruz 1 Comment

Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]

Filed Under: marketing, UFC

GSP splits with agent Shari Spencer

January 20, 2011 by Jason Cruz 5 Comments

Georges St. Pierre has split with his agent since 2007, Shari Spencer. A press release Thursday provided the news of the change in management and described the split as amicable. According to the press release, “They (GSP-Spencer) felt they had a different vision for the future of Georges’ career and it was best to remain close […]

Filed Under: agent, marketing, press release, UFC

Toyo Tires returns as official sponsor of the UFC

January 20, 2011 by Jason Cruz 2 Comments

Toyo Tires will return as the official tire of the UFC for 2011. The Cypress, California company will be featured on octagon ring posts in six PPVs as well as Saturday night’s Fight for the Troops. The Toyo Tires logo will also be on the mat for select Fight Nights. From the UFC press release: […]

Filed Under: marketing, UFC

Band Aid: Rua sponsored by sport band company

January 17, 2011 by Jason Cruz 6 Comments

UFC Lightweight Heavyweight Champ Mauricio “Shogun” Rua is the newest brand ambassador for Ampli5, a sports band company out of St. Petersburg, Florida. From the Ampli5 press release: Ampli5’s Health-Sports bands and dog tags are designed to increase performance by balancing natural energy fields and restoring the proper internal frequencies of the body. The power […]

Filed Under: marketing, UFC

Phan gives “how to” video on MMA judging

January 14, 2011 by Jason Cruz 3 Comments

A rematch between Nam Phan and Leonard Garcia is set for Ultimate Fight Night 24 in Seattle, March 26th. Phan-Garcia II is a result of suspect judging in their initial encounter in which Garcia won the match but many, including Joe Rogan, believed Phan earned the decision. In hopes of preventing another error, Phan has produced […]

Filed Under: marketing, viral video

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