UFC welterweight contender Johny Hendricks has extended his endorsement deal with Reebok. Hendricks should sport the Reebok logo in his next fight, November 16th against Georges St. Pierre. Hendricks first partnered with Reebok in conjunction with the Spartan Race – an outdoor, extreme obstacle course. Hendricks and UFC lightweight Jamie Varner participated in Spartan Races […]
sponsorships
Cigano signs with 9ine
MMA Fighting reports that UFC Heavyweight Junior dos Santos has signed on with 9ine. The Brazilian sports and entertainment company is headed by former soccer star Ronaldo and is backed by worldwide marketing communications firm WPP. You may recall that Anderson Silva signed on with 9ine in 2011. It also represents several soccer stars as […]
Controversy arises over Gatorade sponsorship
Yesterday, MMA Payout reported that Jon Jones had secured a sponsorship with Gatorade. Today, the actual terms of the sponsorship became muddy as ESPN’s Darren Rovell indicated that no deal was made and then later clarified that its actually is a “one-off” deal. Rovell initially tweeted: Despite reports that Jon Jones has signed a […]
Gatorade to sponsor Jon Jones
MMA Fighting reports that Jon Jones will be the first UFC star to sport the Gatorade logo in the Octagon when he defends his Light Heavyweight title this Saturday. Notably, Jones now has deals with Nike and Gatorade. Via MMA Fighting: “It’s great that a company like Gatorade sees the value that their products bring […]
“The One” Payout Perspective
Welcome to another edition of Payout Perspective. This time we look at “The One,” the fight between Canelo Alvarez and Floyd Mayweather, Jr. Mayweather dominates in Majority Decision The look on Mayweather’s face when a Majority Decision was announced was not worth the $75 PPV price tag but it was still pretty good. Notably, CJ […]