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sponsorships

Dynamic Fastener’s sponsor strategy revealed

January 18, 2014 by Jason Cruz 10 Comments

MMA Junkie reports on sponsor Dynamic Fastener’s interesting sponsorship strategy with the UFC.  The small company does not pay the sponsor tax although its no-nonsense logo has been on many fighters of late. The feature talks with Kevin Perz, the head of Dynamic Fastener.  Perz is an MMA fan which is the reason why his […]

Filed Under: sponsorships, UFC

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

13 for 13: No. 12 The State of Sponsorships

December 19, 2013 by Jason Cruz 4 Comments

Sponsorships remained an elusive unknown in MMA.  While top stars received notable deals, there were many fighters that were left on the outside of sponsorship payouts. 2013 began with Rampage Jackson mad at the UFC that he could not wear his sponsor Reebok in his last fight in the UFC at UFC on Fox 6. […]

Filed Under: sponsorships, UFC

No Sponsors Needed for Danzig on Saturday

December 12, 2013 by Jason Cruz 5 Comments

When Mac Danzig enters the Octagon against Joe Lauzon on Fox, he will not have any logos on his person except for his gym.  It’s not because he was not originally slated for the main card, but because he chose not to have any sponsors for this fight. The interesting business move was made public […]

Filed Under: sponsorships, UFC

Hublot sponsors Anderson Silva

November 29, 2013 by Jason Cruz Leave a Comment

Anderson Silva has a new blue chip sponsor in high end watch maker Hublot  The company has had sponsorships with NBA star Kobe Bryant, track star Usain Bolt and soccer star Pele. Jay Z once purchased a Hublot with an estimated cost of $5 million.  Hublot will produce only 100 Anderson Silva watches with an […]

Filed Under: sponsorships

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