The Sports Business Daily (subscription required) reports that MMA may be one of the most popular women’s sports in the United States. This is according to a panel of sports editors who hedge that “the emergence of popular women like Ronda Rousey could make the sport more appealing to advertisers.” T-Mobile’s director of sponsorship and […]
sponsorships
Cole Miller talks sponsorship obstacles
MMA Junkie reports that UFC Featherweight and TUF alum Cole Miller reveals the deal with UFC sponsorships. Miller explains that sponsors have not provided as much money as they used to and that other fighters outside the UFC are receiving comparable sponsor money. Miller tweeted that sponsors are tightening the purse strings on paying fighters […]
Hendricks re-ups with Reebok
UFC welterweight contender Johny Hendricks has extended his endorsement deal with Reebok. Hendricks should sport the Reebok logo in his next fight, November 16th against Georges St. Pierre. Hendricks first partnered with Reebok in conjunction with the Spartan Race – an outdoor, extreme obstacle course. Hendricks and UFC lightweight Jamie Varner participated in Spartan Races […]
Cigano signs with 9ine
MMA Fighting reports that UFC Heavyweight Junior dos Santos has signed on with 9ine. The Brazilian sports and entertainment company is headed by former soccer star Ronaldo and is backed by worldwide marketing communications firm WPP. You may recall that Anderson Silva signed on with 9ine in 2011. It also represents several soccer stars as […]
Controversy arises over Gatorade sponsorship
Yesterday, MMA Payout reported that Jon Jones had secured a sponsorship with Gatorade. Today, the actual terms of the sponsorship became muddy as ESPN’s Darren Rovell indicated that no deal was made and then later clarified that its actually is a “one-off” deal. Rovell initially tweeted: Despite reports that Jon Jones has signed a […]