MMA Junkie reports that Jon Jones will be on the cover of the UFC’s latest video game, “EA Sports UFC.” A second UFC fighter will be featured and chosen based upon a MetroPCS-sponsored vote on the UFC web site. Chris Weidman, Georges St. Pierre, Jose Aldo and Ronda Rousey are among the 16 fighters in […]
sponsorships
UFC 166: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 166 in Houston, Texas which featured the third fight between Junior dos Santos and Cain Velasquez. Cain stops JDS in 5th Despite a couple shots that hurt Cain early, Velasquez dominated the third fight of the trilogy and eventually stopped […]
The Wrestling Post – WWE’s move to PG triples sponsor revenue
Welcome to another edition of The Wrestling Post. This time we take a look at how the WWE’s decision to switch to PG content in 2008 has paid off as its sponsorship revenue has tripled. The Sports Business Journal (subscription required) reports that the WWE’s sponsorship revenue has risen since making its content PG and […]
Recent surveys reveal interesting info with UFC audience
The Sports Business Journal (subscription required) reported some recent findings from a compilation of surveys which compared the UFC with other major sports properties. It provided some reasons why certain sponsors partner with the UFC. The survey indicated that UFC fans are the most likely to have purchased consumer electronics in the past 12 months. […]
UFC sponsor talks about obstacles of putting its logo on fighters
MMA Junkie reports on the obstacles companies have in sponsoring UFC fighters. Hans Molenkamp talked about his company, Triumph United, and the sponsorship market. Molenkamp talked about the evolution of sponsoring fighters and the reason why fighters like Cole Miller are finding it harder to earn money on sponsors. He also addressed the UFC’s role […]