UFC 326 appeared on network television for the first time as part of the Paramount media deal and drew big ratings. The press release indicates it averaged 2.809 million viewers. Programming Insider notes that it had the second-highest viewership share in the Men 18-49 division only to the World Baseball Classic featuring the US taking […]
CBS
CBS to air part of UFC 326
Shapiro discusses what went wrong with Netflix deal
Mark Shapiro appeared on John Ourand’s broadcast, The Varsity, to discuss a variety of subjects concerning TKO including why the UFC didn’t sign with Netflix. Shapiro stated disappointment when the Netflix deal fell through. But, Netflix indicated that it did not want volume. It has been the company’s position that it wanted big events. Netflix […]
Bellator MMA on CBS draws 1.068M viewers
Bellator MMA on CBS Saturday night drew 1.068M viewers per Nielsen via ShowBuzz Daily. It drew 237,000 viewers in the A18-49 demo and a 0.67 HH rating. The debut for the promotion on the network featured the retirement of Fedor as he faced Ryan Bader. The Bellator Heavyweight Champion made easy work of the legend […]
Bellator announces CBS debut February 4, 2023
Bellator 290 will take place in Inglewood, California and air on CBS for the first time in the promotion’s history. On Friday, the promotion announced that Ryan Bader will defend his Bellator Heavyweight World Title against Fedor Emelianenko in the main event. In addition, Yoel Romero will face the winner of the Light Heavyweight World […]