UFC welterweight contender Johny Hendricks has extended his endorsement deal with Reebok. Hendricks should sport the Reebok logo in his next fight, November 16th against Georges St. Pierre.
Hendricks first partnered with Reebok in conjunction with the Spartan Race – an outdoor, extreme obstacle course. Hendricks and UFC lightweight Jamie Varner participated in Spartan Races this year.
KOreps president Oren Hodak stated “I am very excited to extend our relationship with Reebok. After our meetings at the Reebok corporate headquarters in Boston, I was confident that a long term deal was soon to follow. We look forward to providing Reebok with an incredible amount of exposure just as we have done with so many other great sponsors.”
Payout Perspective:
A good deal for both parties as Hendricks adds a blue chip sponsor to his roster and Reebok gets prime exposure for one of the marquee PPVs this year. The Hendricks deal could lay the groundwork for more fighter sponsorships. It could also associate the brand with UFC Gyms as Reebok is also looking to link its brand with fitness groups. You may recall that the UFC and Reebok had discussions over a possible sponsor deal earlier this year.
People still wear reebok?
People still wear reebok ?
People still wear Reebok. ?
Reebok pump is making comeback lol…..