Toyo Tires and the UFC have announced that it has extended its partnership through 2015. The extension means that Toyo Tires will be an official sponsor of the UFC and will be seen in the UFC Octagon. Via UFC press release: Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages […]
sponsorships
UFC 169: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the Super Bowl Weekend card taking place at The Prudential Center in Newark, New Jersey. Barao handles Faber To paraphrase Richard Sherman, “Barao is the best fighter in the game, when you put up a mediocre turtle defense like Faber, that’s […]
Hendricks stars in Reebok commercial
UFC Welterweight contender Johny Hendricks is featured in a recent Reebok commercial with NFL star Knowshon Moreno and 2012 Olympic gold medal gymnast Aly Raisman. With the tag line, “Unnaturally Quick,” the trio show off the new Reebok “ZQuick” shoes which launch February 1st. Payout Perspective: Reebok signed a one fight deal with Hendricks at […]
Dynamic Fastener’s sponsor strategy revealed
MMA Junkie reports on sponsor Dynamic Fastener’s interesting sponsorship strategy with the UFC. The small company does not pay the sponsor tax although its no-nonsense logo has been on many fighters of late. The feature talks with Kevin Perz, the head of Dynamic Fastener. Perz is an MMA fan which is the reason why his […]
UFC 168: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]