Bloody Elbow reports on MMA apparel maker Americana MMA and its issues with the UFC sponsor tax. The article points out the hurdles that a small company has with losing athletes once they leave. Americana MMA sponsored three women fighters while in Invicta FC that will be going to the UFC as part of the […]
sponsorships
Team Takedown’s investment with Hendricks pays off
SI.com reports on Team Takedown’s unique investment in Johny Hendricks and other fighters when it agreed to manage and fund fighters in exchange for a 50-50 split in their earnings. The brainchild of founder Ted Ehrhardt, along with his brother and business partner agreed to pay for living expenses, trainers and gym time. According to […]
Forbes.com reports on “lean” UFC sponsor market and Hendricks/Reebok deal
Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
Bellator MMA signs Bamboo Nutra as sponsor
Bellator MMA has signed on with global health supplement and lifestyle company Bamboo Nutra as its “Official Nutrition and Supplement Partner” for the promotion. According to a Bellator press release the partnership will begin on April 4th on Spike TV at Bellator 115. Via Bellator press release: Bamboo Nutra will be strategically integrated throughout all […]
UFC 171: Payout Perspective
Welcome to another edition of Payout Perspective. This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night. For Hendricks, it […]