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EA Sports UFC Video Game Features “The Ultimate Fighter” & Sponsors

May 11, 2014 by MMAPayout Moderator 2 Comments

With just about a month away from the official release date, EA Sports has finally released details for the career mode in the video game. The big news here is the addition of The Ultimate Fighter as a prerequisite for fighters to enter the UFC, which is something THQ never incorporated into their UFC video game […]

Filed Under: Featured, sponsorships, TUF, UFC, video games

UFC 172: Payout Perspective

April 28, 2014 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 172 taking place at the Baltimore Arena in Baltimore, Maryland where Jon Jones successfully defended his light heavyweight title against Glover Texeira. Jones wears out Glover Jon Jones fought Glover Texeira’s type of fight but still overwhelmed the challenger.  Jones […]

Filed Under: Attendance, bonuses, Featured, FS1, gate, mainstream, pay-per-view, Public Relations, sponsorships, TV, UFC

MMA sponsor offers $5K for Rousey KO

April 21, 2014 by Jason Cruz Leave a Comment

Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey. You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be […]

Filed Under: Public Relations, sponsorships, UFC

Pacquiao-Bradley II Payout Perspective

April 16, 2014 by Jason Cruz 12 Comments

Welcome to a special edition of Payout Perspective.  This time we take a look at Pacquiao-Bradley II taking place at the MGM Grand Garden Arena. Pacquiao ousts Bradley It was even until the middle rounds when Timothy Bradley began to fade and Manny Pacquiao poured it on.  Bradley showboated a little and tried to feign […]

Filed Under: Attendance, boxing, Featured, gate, HBO, payouts, sponsorships, Top Rank, TV

Sony’s PS4 brand to sponsor Top Rank fights this spring

April 7, 2014 by Jason Cruz Leave a Comment

The Sports Business Journal (subscription required) reports that Top Rank Boxing has signed on with Sony for its Playstation 4 brand  to receive “prominent placement” at this week’s Bradley-Pacquiao II event and June 7th’s Miguel Cotto-Sergio Martinez PPVs. In addition, the PS4 logo will be seen during the May 17th Juan Manuel Marquez-Mike Alvarado fight […]

Filed Under: boxing, sponsorships, Top Rank, UFC

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UFC made $1.5 billion in revenue last year. $1 million for brain research through 2030. And they don’t provide long-term health insurance for retired fighters. Fighters carry the damage for life. UFC needs to do a lot more. This deserves scrutiny, not applause.

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