Welcome to another edition of Payout Perspective. This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night. For Hendricks, it […]
sponsorships
Hendo has design contest for next walkout shirt
Unibet signs on with UFC as official betting partner
The UFC has brokered a sponsorship deal with Swedish online gaming company Unibet. The 2 year agreement will start tomorrow at UFC Fight Night London and will make it the official betting partner of the UFC. The deal will cover events held in the UK, Ireland, Scandinavia, Belgium, the Netherlands, France and Australia according to […]
Bellator MMA signs Victory Motorcycles as sponsor
Bellator MMA announced that Victory Motorcycles will be the “Official Motorcycle Partner” of Bellator MMA. The partnership is another sponsor secured by BMMA prior to the start of its 10th season on February 28th. Via BMMA press release: Victory Motorcycles will be strategically integrated throughout the Bellator broadcast and digital platforms. In addition to premium […]
Bellator announces sponsor deal with Monster Energy
Bellator has announced that Monster Energy will become the “Official Energy Drink Partner” of Bellator per press release. In addition, Monster has added Quinton “Rampage” Jackson as one of its sponsored athletes. Via Bellator press release: Monster will own highly visible inventory inside the Bellator cage and activate at various consumer touch points in-arena. In […]