Toyo Tires re-ups with the UFC through 2015

Toyo Tires and the UFC have announced that it has extended its partnership through 2015.  The extension means that Toyo Tires will be an official sponsor of the UFC and will be seen in the UFC Octagon.

Via UFC press release:

Outside the Octagon, Toyo Tires will again have a presence on UFC.com, which averages more than 6.7 million unique visitors per month worldwide and continues to be a top destination for UFC coverage and behind-the-scenes access. UFC fans will also see Toyo Tires at the UFC Fan Expo in Las Vegas and at UFC tailgate parties before events.

Toyo Tires also leverages the partnership through promotions, fighter appearances and fighter sponsorships. In 2013, Toyo Tires ran the Drive Within Sweepstakes awarding one lucky fan a trip to UFC^® 167 and dinner with UFC Lightweight Champion Anthony “Showtime” Pettis. At the 2013 SEMA Show, Toyo Tires hosted three days of autograph signings and appearances by UFC superstars. Athletes affiliated with Toyo Tires include Pettis, former UFC Bantamweight Champion Dominick “The Dominator” Cruz; and No. 1 ranked UFC Featherweight Chad “Money” Mendes.

Via Toyo Tires press release:

The extended partnership provides Toyo Tires with more exposure than ever before across UFC’s platforms including branding inside the Octagon^® for two live Fox events and during the new season of The Ultimate Fighter^® (TUF) Nations airing on Fox Sports 1 (FS1).

In addition to branding in the Fox and TUF Nations broadcasts, the Toyo Tires logo will continue to be inside the Octagon during select events on pay-per-view and FS1.

Payout Perspective:

The individual fighter gem of the Toyo Tires sponsorship is Anthony Pettis as he is the lightweight champ and has been involved with the tire brand in and out of the Octagon.  This will be the 8th year that Toyo Tires will be a sponsor of the UFC.  We will see if Toyo Tires become much more visible in the UFC with the renewal.